• 155 Citations
  • 4 h-Index
20072017

Research output per year

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Research Output

  • 155 Citations
  • 4 h-Index
  • 8 Conference contribution
  • 2 Paper
  • 1 Chapter
  • 1 Article

Proactive or reactive? Platform governance strategy in C2C marketplace

Yamamoto, H. & Ohshima, H., 2017.

Research output: Contribution to conferencePaper

2 Citations (Scopus)

Enhancing engagement behavior using Shikake

Yamamoto, H., 2015 Nov 22, In : AI and Society. 30, 4, p. 519-525 7 p.

Research output: Contribution to journalArticle

  • 3 Citations (Scopus)

    Shikakeology and marketing

    Yamamoto, H., 2013 Sep 9, Shikakeology: Designing Triggers for Behavior Change - Papers from the AAAI Spring Symposium, Technical Report. p. 101-106 6 p. (AAAI Spring Symposium - Technical Report; vol. SS-13-06).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • 1 Citation (Scopus)

    Marketing ecosystem: The dynamics of twitter, TV advertising, and customer acquisition

    Yamamoto, H. & Matsumura, N., 2011 Nov 2, Social Mobile Web - Papers from the 2011 ICWSM Workshop, Technical Report. p. 45-52 8 p. (AAAI Workshop - Technical Report; vol. WS-11-02).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • 1 Citation (Scopus)

    Measuring brand community strength

    Yamamoto, H. & Matsuo, Y., 2011 Jan 1, Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena. IGI Global, Vol. 1. p. 631-653 23 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter