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Fingerprint Dive into the research topics where Hikaru Yamamoto is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Consumer behavior Engineering & Materials Science
Marketing Engineering & Materials Science
Gravitation Engineering & Materials Science
Electronic commerce Engineering & Materials Science
Blogs Engineering & Materials Science
Purchasing Engineering & Materials Science
Electric network analysis Engineering & Materials Science
Ecosystems Engineering & Materials Science

Research Output 2007 2015

  • 143 Citations
  • 4 h-Index
  • 9 Conference contribution
  • 1 Chapter
  • 1 Article
3 Citations (Scopus)

Enhancing engagement behavior using Shikake

Yamamoto, H., 2015 Nov 22, In : AI and Society. 30, 4, p. 519-525 7 p.

Research output: Contribution to journalArticle

Marketing
Economics
Communication
Trigger
Consciousness

Shikakeology and marketing

Yamamoto, H., 2013, AAAI Spring Symposium - Technical Report. Vol. SS-13-06. p. 101-106 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Marketing
Consumer behavior
Lenses
Sales

Marketing ecosystem: The dynamics of twitter, TV advertising, and customer acquisition

Yamamoto, H. & Matsumura, N., 2011, AAAI Workshop - Technical Report. Vol. WS-11-02. p. 45-52 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Ecosystems
Marketing

The effect of relational context on personal influence

Yamamoto, H. & Umura, N. M., 2011, Proceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011. p. 1480-1485 6 p. 6113329

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Consumer behavior

Measuring brand community strength

Yamamoto, H. & Matsuo, Y., 2010, Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena. IGI Global, Vol. 1. p. 631-653 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer behavior
Gravitation
Decision making
Communication
virtual community