Hikaru Yamamoto – Research output — Keio University

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Websitehttps://k-ris.keio.ac.jp/html/100013109_en.html

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8 Conference contribution
2 Paper
2 Article
1 Chapter

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2011
Measuring brand community strength
Yamamoto, H. & Matsuo, Y., 2011 Jan 1, Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena. IGI Global, Vol. 1. p. 631-653 23 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter