• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20072017

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    Measuring brand community strength

    Yamamoto, H. & Matsuo, Y., 2011 Jan 1, Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena. IGI Global, Vol. 1. p. 631-653 23 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter