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Research Output 2016 2017

  • 3 Conference contribution
  • 1 Chapter
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Conference contribution
2016

Analysis of VOC (Voice of Customer) data for assessing corporate image of a housing equipment company

Takagi, H., Ema, K., Sumita, U., Hayashi, T. & Okada, M., 2016, 6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016. IEOM Society, Vol. 8-10 March 2016. p. 545-556 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Industry
Glossaries
Data mining
Sales
Corporate image

Development of effective marketing strategies for a housing equipment company based on analysis of sales data and sales personnel

Nishiyama, K., Nakata, Y., Sumita, U., Hayashi, T. & Okada, M., 2016, 6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016. IEOM Society, Vol. 8-10 March 2016. p. 511-524 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Marketing
Sales
Personnel
Industry
Marketing strategy

Structural analysis of page access behaviors of sessions at website of a housing equipment company

Komatsu, M., Mori, M., Sumita, U., Hayashi, T. & Okada, M., 2016, 6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016. IEOM Society, Vol. 8-10 March 2016. p. 525-536 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Structural analysis
Websites
Industry
Landing
Web sites