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Fingerprint Dive into the research topics where Miyuri Shirai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

food prices Agriculture & Biology
willingness to pay Agriculture & Biology
Japan Medicine & Life Sciences
Learning Medicine & Life Sciences
Food Medicine & Life Sciences
Tuberculin Medicine & Life Sciences
foods Agriculture & Biology
frozen foods Agriculture & Biology

Research Output 1997 2017

  • 38 Citations
  • 4 h-Index
  • 7 Article
2 Citations (Scopus)

Effects of price reframing tactics on consumer perceptions

Shirai, M., 2017 Jan 1, In : Journal of Retailing and Consumer Services. 34, p. 82-87 6 p.

Research output: Contribution to journalArticle

Unit pricing
Consumer perceptions
Retail prices
Laboratory experiments
4 Citations (Scopus)

Underdog effects: the role of consumption domain and retail crowding

Shirai, M., 2017, In : Journal of Consumer Marketing. 34, 5, p. 384-392 9 p.

Research output: Contribution to journalArticle

College students
11 Citations (Scopus)

Impact of “High Quality, Low Price” Appeal on Consumer Evaluations

Shirai, M., 2015 Nov 2, In : Journal of Promotion Management. 21, 6, p. 776-797 22 p.

Research output: Contribution to journalArticle

Consumer evaluation
Price perception
Laboratory experiments
Need for cognition
6 Citations (Scopus)
food prices
willingness to pay
1 Citation (Scopus)

Investigation of emotional responses to an unexpected price

Shirai, M., 2009 May, In : Australasian Marketing Journal. 17, 1, p. 2-8 7 p.

Research output: Contribution to journalArticle

Emotional response
Purchase intention
Consumer research