• 44 Citations
  • 4 h-Index
19972020

Research output per year

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Fingerprint Dive into the research topics where Miyuri Shirai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 44 Citations
  • 4 h-Index
  • 7 Article
  • 1 Review article
  • Effects of price reframing tactics on consumer perceptions

    Shirai, M., 2017 Jan 1, In : Journal of Retailing and Consumer Services. 34, p. 82-87 6 p.

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)

    Underdog effects: the role of consumption domain and retail crowding

    Shirai, M., 2017, In : Journal of Consumer Marketing. 34, 5, p. 384-392 9 p.

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)

    Impact of “High Quality, Low Price” Appeal on Consumer Evaluations

    Shirai, M., 2015 Nov 2, In : Journal of Promotion Management. 21, 6, p. 776-797 22 p.

    Research output: Contribution to journalArticle

  • 13 Citations (Scopus)
  • 6 Citations (Scopus)