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Fingerprint Dive into the research topics where Takuya Satomura is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Choice models Business & Economics
Utility maximization Business & Economics
Proportion Business & Economics
Packaging Business & Economics
Response time Business & Economics
Brand identification Business & Economics
Texture Business & Economics
Image processing Business & Economics

Research Output 2011 2014

  • 39 Citations
  • 2 h-Index
  • 2 Article
21 Citations (Scopus)

Copy alert: A method and metric to detect visual copycat brands

Satomura, T., Wedel, M. & Peters, R., 2014, In : Journal of Marketing Research. 51, 1, p. 1-13 13 p.

Research output: Contribution to journalArticle

Packaging
Product category
Brand identification
Image processing
Response time
18 Citations (Scopus)

Multiple-constraint choice models with corner and interior solutions

Satomura, T., Kim, J. & Allenby, G. M., 2011 May, In : Marketing Science. 30, 3, p. 481-490 10 p.

Research output: Contribution to journalArticle

Choice models
Proportion
Utility maximization