@inproceedings{89193ba71b074d4381799dd430958044,
title = "A Customer Experience Mapping Model for Business Case Description of Innovation and Value Co-creation",
abstract = "We propose a mapping model for describing transition processes of customer experiences in business innovation cases. Named as System Experience Boundaries Map (SEBM), this mapping model mainly focuses on boundaries that constrain the customer latent experiences. SEBM also represents a customer-side process of business innovation as a resolution of those restrictions. Used with the Managerial Decision-Making Description Model previously presented, SEBM describes value co-creation processes between firms and customers, which involve user innovation in actual business cases. We are going to apply SEBM for log-analysis in business gaming facilitation.",
keywords = "Business case, Customer experiences, Formal description, User-innovation, Value Co-creation",
author = "Masaaki Kunigami and Takamasa Kikuchi and Hiroshi Takahashi and Takao Terano",
note = "Funding Information: Acknowledgments This work is supported in part by the Grant of Foundation for the Fusion Of Science and Technology. The authors also would like to thank Enago (www.enago.jp) for the English language proof. Publisher Copyright: {\textcopyright} 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.; 15th International KES Conference on Agent and Multi-Agent Systems-Technologies and Applications, KES-AMSTA 2021 ; Conference date: 14-06-2021 Through 16-06-2021",
year = "2021",
doi = "10.1007/978-981-16-2994-5_21",
language = "English",
isbn = "9789811629938",
series = "Smart Innovation, Systems and Technologies",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "255--264",
editor = "G. Jezic and J. Chen-Burger and M. Kusek and R. Sperka and Howlett, {R. J.} and Jain, {Lakhmi C.} and Jain, {Lakhmi C.} and Jain, {Lakhmi C.}",
booktitle = "Agents and Multi-Agent Systems",
}