A New Decision-Making Process—A Circulating-Type Communications Model

Akira Shimizu

doi:10.1007/978-981-16-1127-8_10

A New Decision-Making Process—A Circulating-Type Communications Model

Akira Shimizu

Faculty of Business and Commerce

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

We can summarize the relationships between consumer behavior and marketing strategy in the history of research into two broad areas: research into segmentation and research into the consumer decision-making process. Segmentation is important in a marketing strategy as the pre-stage when determining the targets and thinking about positioning.

Original language	English
Title of host publication	Advances in Japanese Business and Economics
Publisher	Springer Japan
Pages	189-209
Number of pages	21
DOIs	https://doi.org/10.1007/978-981-16-1127-8_10
Publication status	Published - 2021

Publication series

Name	Advances in Japanese Business and Economics
Volume	27
ISSN (Print)	2197-8859
ISSN (Electronic)	2197-8867

ASJC Scopus subject areas

Business and International Management
Finance
Economics and Econometrics
Strategy and Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1007/978-981-16-1127-8_10

Cite this

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title = "A New Decision-Making Process—A Circulating-Type Communications Model",

abstract = "We can summarize the relationships between consumer behavior and marketing strategy in the history of research into two broad areas: research into segmentation and research into the consumer decision-making process. Segmentation is important in a marketing strategy as the pre-stage when determining the targets and thinking about positioning.",

author = "Akira Shimizu",

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year = "2021",

doi = "10.1007/978-981-16-1127-8_10",

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M3 - Chapter

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BT - Advances in Japanese Business and Economics

PB - Springer Japan

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A New Decision-Making Process—A Circulating-Type Communications Model

Abstract

Publication series

ASJC Scopus subject areas

UN SDGs

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