A noncompensatory choice experiment analysis of japanese consumers' purchase preferences for beef

Hideo Aizaki, Manabu Sawada, Kazuo Sato, Toshiko Kikkawa

Research output: Contribution to journalArticle

12 Citations (Scopus)


In this article, we consider the noncompensatory valuation of food safety among Japanese consumers with regard to the purchase of beef. Using a choice experiment with a wide range of choice rules, we examine the valuation of beef by Japanese consumers in terms of the country of origin and Bovine Spongiform Encephalopathy (BSE)-test status of beef. The results reveal that a Random Parameters Logit (RPL) model along with the noncompensatory choice rules is more suitable than a compensatory model for measuring the valuation of food safety with regard to beef by consumers who are conscious of food safety. Further, theWillingness to Pay (WTP) for each BSE-tested type of beef reveals that Japanese consumers regard the BSE test as rather important for ensuring the food safety of beef.

Original languageEnglish
Pages (from-to)439-444
Number of pages6
JournalApplied Economics Letters
Issue number5
Publication statusPublished - 2012 Mar 1



  • BSE
  • Food safety
  • Random parameters logit model
  • Willingness to pay

ASJC Scopus subject areas

  • Economics and Econometrics

Cite this