A noncompensatory choice experiment analysis of japanese consumers' purchase preferences for beef

Hideo Aizaki, Manabu Sawada, Kazuo Sato, Toshiko Kikkawa

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

In this article, we consider the noncompensatory valuation of food safety among Japanese consumers with regard to the purchase of beef. Using a choice experiment with a wide range of choice rules, we examine the valuation of beef by Japanese consumers in terms of the country of origin and Bovine Spongiform Encephalopathy (BSE)-test status of beef. The results reveal that a Random Parameters Logit (RPL) model along with the noncompensatory choice rules is more suitable than a compensatory model for measuring the valuation of food safety with regard to beef by consumers who are conscious of food safety. Further, theWillingness to Pay (WTP) for each BSE-tested type of beef reveals that Japanese consumers regard the BSE test as rather important for ensuring the food safety of beef.

Original languageEnglish
Pages (from-to)439-444
Number of pages6
JournalApplied Economics Letters
Volume19
Issue number5
DOIs
Publication statusPublished - 2012 Mar

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Purchase
Beef
Choice experiment
Food safety
Bovine spongiform encephalopathy
Country of origin
Random parameter logit model
Willingness-to-pay

Keywords

  • BSE
  • Food safety
  • Random parameters logit model
  • Willingness to pay

ASJC Scopus subject areas

  • Economics and Econometrics

Cite this

A noncompensatory choice experiment analysis of japanese consumers' purchase preferences for beef. / Aizaki, Hideo; Sawada, Manabu; Sato, Kazuo; Kikkawa, Toshiko.

In: Applied Economics Letters, Vol. 19, No. 5, 03.2012, p. 439-444.

Research output: Contribution to journalArticle

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