Anime pilgrimage in Japan: Focusing Social Influences as determinants

Akinori Ono, Sumiaki Kawamura, Yasuto Nishimori, Yuki Oguro, Ryosuke Shimizu, Sari Yamamoto

Research output: Contribution to journalArticle

Abstract

Japanese animation, anime, has long been regarded as a niche culture reserved for anime otaku in Japan. The word anime otaku refers to individuals who spend most of their time alone at home, watching anime. However, in recent years, prototypical anime otaku have changed their behavioral patterns, resulting in a new movement called anime pilgrimage. Anime pilgrimage involves traveling to locations that resemble particular scenes in anime pieces, even though the locations themselves may be ordinary places. The authors constructed two models to describe the determinants of visit intention and destination loyalty based on research into ordinary and film tourism. The results suggested that, during the pre-tour period, otaku are motivated by the desire for interaction with other otaku and the wish to visit a new location. Moreover, they are also seeking to interact with the local people, and such experiences result in higher destination loyalty during the post-tour period.

Original languageEnglish
Article number103935
JournalTourism Management
Volume76
DOIs
Publication statusPublished - 2020 Feb

Fingerprint

pilgrimage
niche
tourism
Japan
determinants
loyalty
Animation
Tourism
interaction
Social influence
experience
Destination loyalty

Keywords

  • Anime involvement
  • Anime pilgrimage
  • Destination attributes
  • Destination loyalty
  • Social influences
  • Visit intention

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Cite this

Ono, A., Kawamura, S., Nishimori, Y., Oguro, Y., Shimizu, R., & Yamamoto, S. (2020). Anime pilgrimage in Japan: Focusing Social Influences as determinants. Tourism Management, 76, [103935]. https://doi.org/10.1016/j.tourman.2019.06.010

Anime pilgrimage in Japan : Focusing Social Influences as determinants. / Ono, Akinori; Kawamura, Sumiaki; Nishimori, Yasuto; Oguro, Yuki; Shimizu, Ryosuke; Yamamoto, Sari.

In: Tourism Management, Vol. 76, 103935, 02.2020.

Research output: Contribution to journalArticle

Ono, A, Kawamura, S, Nishimori, Y, Oguro, Y, Shimizu, R & Yamamoto, S 2020, 'Anime pilgrimage in Japan: Focusing Social Influences as determinants', Tourism Management, vol. 76, 103935. https://doi.org/10.1016/j.tourman.2019.06.010
Ono, Akinori ; Kawamura, Sumiaki ; Nishimori, Yasuto ; Oguro, Yuki ; Shimizu, Ryosuke ; Yamamoto, Sari. / Anime pilgrimage in Japan : Focusing Social Influences as determinants. In: Tourism Management. 2020 ; Vol. 76.
@article{a076346aea1a46acb0b66fdc4c3172a5,
title = "Anime pilgrimage in Japan: Focusing Social Influences as determinants",
abstract = "Japanese animation, anime, has long been regarded as a niche culture reserved for anime otaku in Japan. The word anime otaku refers to individuals who spend most of their time alone at home, watching anime. However, in recent years, prototypical anime otaku have changed their behavioral patterns, resulting in a new movement called anime pilgrimage. Anime pilgrimage involves traveling to locations that resemble particular scenes in anime pieces, even though the locations themselves may be ordinary places. The authors constructed two models to describe the determinants of visit intention and destination loyalty based on research into ordinary and film tourism. The results suggested that, during the pre-tour period, otaku are motivated by the desire for interaction with other otaku and the wish to visit a new location. Moreover, they are also seeking to interact with the local people, and such experiences result in higher destination loyalty during the post-tour period.",
keywords = "Anime involvement, Anime pilgrimage, Destination attributes, Destination loyalty, Social influences, Visit intention",
author = "Akinori Ono and Sumiaki Kawamura and Yasuto Nishimori and Yuki Oguro and Ryosuke Shimizu and Sari Yamamoto",
year = "2020",
month = "2",
doi = "10.1016/j.tourman.2019.06.010",
language = "English",
volume = "76",
journal = "Tourism Management",
issn = "0261-5177",
publisher = "Elsevier Limited",

}

TY - JOUR

T1 - Anime pilgrimage in Japan

T2 - Focusing Social Influences as determinants

AU - Ono, Akinori

AU - Kawamura, Sumiaki

AU - Nishimori, Yasuto

AU - Oguro, Yuki

AU - Shimizu, Ryosuke

AU - Yamamoto, Sari

PY - 2020/2

Y1 - 2020/2

N2 - Japanese animation, anime, has long been regarded as a niche culture reserved for anime otaku in Japan. The word anime otaku refers to individuals who spend most of their time alone at home, watching anime. However, in recent years, prototypical anime otaku have changed their behavioral patterns, resulting in a new movement called anime pilgrimage. Anime pilgrimage involves traveling to locations that resemble particular scenes in anime pieces, even though the locations themselves may be ordinary places. The authors constructed two models to describe the determinants of visit intention and destination loyalty based on research into ordinary and film tourism. The results suggested that, during the pre-tour period, otaku are motivated by the desire for interaction with other otaku and the wish to visit a new location. Moreover, they are also seeking to interact with the local people, and such experiences result in higher destination loyalty during the post-tour period.

AB - Japanese animation, anime, has long been regarded as a niche culture reserved for anime otaku in Japan. The word anime otaku refers to individuals who spend most of their time alone at home, watching anime. However, in recent years, prototypical anime otaku have changed their behavioral patterns, resulting in a new movement called anime pilgrimage. Anime pilgrimage involves traveling to locations that resemble particular scenes in anime pieces, even though the locations themselves may be ordinary places. The authors constructed two models to describe the determinants of visit intention and destination loyalty based on research into ordinary and film tourism. The results suggested that, during the pre-tour period, otaku are motivated by the desire for interaction with other otaku and the wish to visit a new location. Moreover, they are also seeking to interact with the local people, and such experiences result in higher destination loyalty during the post-tour period.

KW - Anime involvement

KW - Anime pilgrimage

KW - Destination attributes

KW - Destination loyalty

KW - Social influences

KW - Visit intention

UR - http://www.scopus.com/inward/record.url?scp=85068892907&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85068892907&partnerID=8YFLogxK

U2 - 10.1016/j.tourman.2019.06.010

DO - 10.1016/j.tourman.2019.06.010

M3 - Article

AN - SCOPUS:85068892907

VL - 76

JO - Tourism Management

JF - Tourism Management

SN - 0261-5177

M1 - 103935

ER -