Brand Rating in the Age of Information Sharing

Research output: Chapter in Book/Report/Conference proceedingChapter


Based on discussions thus far, it has become evident that the development of the Internet has had a great impact on consumer behavior and marketing strategies related to it. In particular, it has become clear that information plays an important role in generating innovative ideas for segmentation—which is a basis of marketing strategy—just like traditional demographic and lifestyle factors. You have to examine the process that includes post-purchase information sharing when considering consumers’ decision-making process.

Original languageEnglish
Title of host publicationAdvances in Japanese Business and Economics
PublisherSpringer Japan
Number of pages21
Publication statusPublished - 2021

Publication series

NameAdvances in Japanese Business and Economics
ISSN (Print)2197-8859
ISSN (Electronic)2197-8867

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Economics and Econometrics
  • Strategy and Management


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