Consideration of the loyal customer sub-communities in a consumer community through analysis of social networking services: A case study of a fashion brand

Kohei Otake, Tomofumi Uetake, Akito Sakurai

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Widespread popularization of social networking services (SNSs) promoted, many studies about marketing activities using SNSs. But, there are a few studies focused on tendencies of consumer communities on SNSs. In this paper, we focus on a fashion brand and “Instagram”. And we study about tendencies of consumer communities on SNSs to present necessary information for users effectively. From the results of our analysis, we found that there was a community which was formed of users who had high degree of loyalty in “Fashion Brand A”. Moreover, as the result of analysis of user behavior, the presence of loyal customers in the community was confirmed.

Original languageEnglish
Title of host publicationHCI International 2016 – Posters’ Extended Abstracts - 18th International Conference, HCI International 2016, Proceedings
PublisherSpringer Verlag
Pages77-81
Number of pages5
Volume618
ISBN (Print)9783319405414
DOIs
Publication statusPublished - 2016
Event18th International Conference on Posters’ Extended Abstracts, HCI International 2016 - Toronto, Canada
Duration: 2016 Jul 172016 Jul 22

Publication series

NameCommunications in Computer and Information Science
Volume618
ISSN (Print)18650929

Other

Other18th International Conference on Posters’ Extended Abstracts, HCI International 2016
CountryCanada
CityToronto
Period16/7/1716/7/22

Fingerprint

Marketing

Keywords

  • Consumer community
  • Instagram
  • Marketing
  • Network analysis
  • Social networks

ASJC Scopus subject areas

  • Computer Science(all)

Cite this

Otake, K., Uetake, T., & Sakurai, A. (2016). Consideration of the loyal customer sub-communities in a consumer community through analysis of social networking services: A case study of a fashion brand. In HCI International 2016 – Posters’ Extended Abstracts - 18th International Conference, HCI International 2016, Proceedings (Vol. 618, pp. 77-81). (Communications in Computer and Information Science; Vol. 618). Springer Verlag. https://doi.org/10.1007/978-3-319-40542-1_13

Consideration of the loyal customer sub-communities in a consumer community through analysis of social networking services : A case study of a fashion brand. / Otake, Kohei; Uetake, Tomofumi; Sakurai, Akito.

HCI International 2016 – Posters’ Extended Abstracts - 18th International Conference, HCI International 2016, Proceedings. Vol. 618 Springer Verlag, 2016. p. 77-81 (Communications in Computer and Information Science; Vol. 618).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Otake, K, Uetake, T & Sakurai, A 2016, Consideration of the loyal customer sub-communities in a consumer community through analysis of social networking services: A case study of a fashion brand. in HCI International 2016 – Posters’ Extended Abstracts - 18th International Conference, HCI International 2016, Proceedings. vol. 618, Communications in Computer and Information Science, vol. 618, Springer Verlag, pp. 77-81, 18th International Conference on Posters’ Extended Abstracts, HCI International 2016, Toronto, Canada, 16/7/17. https://doi.org/10.1007/978-3-319-40542-1_13
Otake K, Uetake T, Sakurai A. Consideration of the loyal customer sub-communities in a consumer community through analysis of social networking services: A case study of a fashion brand. In HCI International 2016 – Posters’ Extended Abstracts - 18th International Conference, HCI International 2016, Proceedings. Vol. 618. Springer Verlag. 2016. p. 77-81. (Communications in Computer and Information Science). https://doi.org/10.1007/978-3-319-40542-1_13
Otake, Kohei ; Uetake, Tomofumi ; Sakurai, Akito. / Consideration of the loyal customer sub-communities in a consumer community through analysis of social networking services : A case study of a fashion brand. HCI International 2016 – Posters’ Extended Abstracts - 18th International Conference, HCI International 2016, Proceedings. Vol. 618 Springer Verlag, 2016. pp. 77-81 (Communications in Computer and Information Science).
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