Abstract
Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation reflecting an affinity for cultural diversity and the proclivity to master it, garners increasing attention as a variable for international market segmentation. Empirical studies on cosmopolitanism are scarce, principally due to the absence of scale demonstrating sufficient cross-cultural validity across languages. This research reports on such a validation, across four countries and five languages. Psychometric evaluations entailed a number of techniques, including multigroup confirmatory factor analysis. The results largely confirm the cross-lingual applicability of the cosmopolitanism scale.
| Original language | English |
|---|---|
| Pages (from-to) | 268-277 |
| Number of pages | 10 |
| Journal | Journal of Business Research |
| Volume | 67 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2014 Mar |
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Keywords
- Consumer behavior
- Cosmopolitanism
- Cross-cultural
- Globalization
- Scale validation
ASJC Scopus subject areas
- Marketing
Cite this
Cross-linguistic validation of a unidimensional scale for cosmopolitanism. / Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo; Erdoǧan, Seçil.
In: Journal of Business Research, Vol. 67, No. 3, 03.2014, p. 268-277.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Cross-linguistic validation of a unidimensional scale for cosmopolitanism
AU - Cleveland, Mark
AU - Laroche, Michel
AU - Takahashi, Ikuo
AU - Erdoǧan, Seçil
PY - 2014/3
Y1 - 2014/3
N2 - Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation reflecting an affinity for cultural diversity and the proclivity to master it, garners increasing attention as a variable for international market segmentation. Empirical studies on cosmopolitanism are scarce, principally due to the absence of scale demonstrating sufficient cross-cultural validity across languages. This research reports on such a validation, across four countries and five languages. Psychometric evaluations entailed a number of techniques, including multigroup confirmatory factor analysis. The results largely confirm the cross-lingual applicability of the cosmopolitanism scale.
AB - Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation reflecting an affinity for cultural diversity and the proclivity to master it, garners increasing attention as a variable for international market segmentation. Empirical studies on cosmopolitanism are scarce, principally due to the absence of scale demonstrating sufficient cross-cultural validity across languages. This research reports on such a validation, across four countries and five languages. Psychometric evaluations entailed a number of techniques, including multigroup confirmatory factor analysis. The results largely confirm the cross-lingual applicability of the cosmopolitanism scale.
KW - Consumer behavior
KW - Cosmopolitanism
KW - Cross-cultural
KW - Globalization
KW - Scale validation
UR - http://www.scopus.com/inward/record.url?scp=84890556288&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84890556288&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2013.05.013
DO - 10.1016/j.jbusres.2013.05.013
M3 - Article
VL - 67
SP - 268
EP - 277
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
IS - 3
ER -