Cross-linguistic validation of a unidimensional scale for cosmopolitanism

Mark Cleveland, Michel Laroche, Ikuo Takahashi, Seçil Erdoǧan

Research output: Contribution to journalArticle

22 Citations (Scopus)

Abstract

Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation reflecting an affinity for cultural diversity and the proclivity to master it, garners increasing attention as a variable for international market segmentation. Empirical studies on cosmopolitanism are scarce, principally due to the absence of scale demonstrating sufficient cross-cultural validity across languages. This research reports on such a validation, across four countries and five languages. Psychometric evaluations entailed a number of techniques, including multigroup confirmatory factor analysis. The results largely confirm the cross-lingual applicability of the cosmopolitanism scale.

Original languageEnglish
Pages (from-to)268-277
Number of pages10
JournalJournal of Business Research
Volume67
Issue number3
DOIs
Publication statusPublished - 2014 Mar 1

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Keywords

  • Consumer behavior
  • Cosmopolitanism
  • Cross-cultural
  • Globalization
  • Scale validation

ASJC Scopus subject areas

  • Marketing

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