Cultural Influences on Choosing Green Products

An Empirical Study in MALAYSIA

Ihwan Ghazali, Salwa Hanim Abdul-Rashid, Siti Zawiah Md Dawal, Hideki Aoyama, Alva Edy Tontowi, Novita Sakundarini

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.

Original languageEnglish
JournalSustainable Development
DOIs
Publication statusAccepted/In press - 2017

Fingerprint

cultural influence
Sustainable development
customer
Malaysia
Industry
Values
sustainable development
public policy
uncertainty
citizen
product
Uncertainty
modeling

Keywords

  • Cultural value
  • Customer preferences
  • Green product
  • Malaysia
  • Sustainable development

ASJC Scopus subject areas

  • Renewable Energy, Sustainability and the Environment
  • Development

Cite this

Ghazali, I., Abdul-Rashid, S. H., Dawal, S. Z. M., Aoyama, H., Tontowi, A. E., & Sakundarini, N. (Accepted/In press). Cultural Influences on Choosing Green Products: An Empirical Study in MALAYSIA. Sustainable Development. https://doi.org/10.1002/sd.1685

Cultural Influences on Choosing Green Products : An Empirical Study in MALAYSIA. / Ghazali, Ihwan; Abdul-Rashid, Salwa Hanim; Dawal, Siti Zawiah Md; Aoyama, Hideki; Tontowi, Alva Edy; Sakundarini, Novita.

In: Sustainable Development, 2017.

Research output: Contribution to journalArticle

Ghazali, Ihwan ; Abdul-Rashid, Salwa Hanim ; Dawal, Siti Zawiah Md ; Aoyama, Hideki ; Tontowi, Alva Edy ; Sakundarini, Novita. / Cultural Influences on Choosing Green Products : An Empirical Study in MALAYSIA. In: Sustainable Development. 2017.
@article{bb55aa3243a544cd86136e857f9e7294,
title = "Cultural Influences on Choosing Green Products: An Empirical Study in MALAYSIA",
abstract = "Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.",
keywords = "Cultural value, Customer preferences, Green product, Malaysia, Sustainable development",
author = "Ihwan Ghazali and Abdul-Rashid, {Salwa Hanim} and Dawal, {Siti Zawiah Md} and Hideki Aoyama and Tontowi, {Alva Edy} and Novita Sakundarini",
year = "2017",
doi = "10.1002/sd.1685",
language = "English",
journal = "Sustainable Development",
issn = "0968-0802",
publisher = "John Wiley and Sons Ltd",

}

TY - JOUR

T1 - Cultural Influences on Choosing Green Products

T2 - An Empirical Study in MALAYSIA

AU - Ghazali, Ihwan

AU - Abdul-Rashid, Salwa Hanim

AU - Dawal, Siti Zawiah Md

AU - Aoyama, Hideki

AU - Tontowi, Alva Edy

AU - Sakundarini, Novita

PY - 2017

Y1 - 2017

N2 - Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.

AB - Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.

KW - Cultural value

KW - Customer preferences

KW - Green product

KW - Malaysia

KW - Sustainable development

UR - http://www.scopus.com/inward/record.url?scp=85013356854&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85013356854&partnerID=8YFLogxK

U2 - 10.1002/sd.1685

DO - 10.1002/sd.1685

M3 - Article

JO - Sustainable Development

JF - Sustainable Development

SN - 0968-0802

ER -