Abstract
Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.
| Original language | English |
|---|---|
| Journal | Sustainable Development |
| DOIs | |
| Publication status | Accepted/In press - 2017 |
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Keywords
- Cultural value
- Customer preferences
- Green product
- Malaysia
- Sustainable development
ASJC Scopus subject areas
- Renewable Energy, Sustainability and the Environment
- Development
Cite this
Cultural Influences on Choosing Green Products : An Empirical Study in MALAYSIA. / Ghazali, Ihwan; Abdul-Rashid, Salwa Hanim; Dawal, Siti Zawiah Md; Aoyama, Hideki; Tontowi, Alva Edy; Sakundarini, Novita.
In: Sustainable Development, 2017.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Cultural Influences on Choosing Green Products
T2 - An Empirical Study in MALAYSIA
AU - Ghazali, Ihwan
AU - Abdul-Rashid, Salwa Hanim
AU - Dawal, Siti Zawiah Md
AU - Aoyama, Hideki
AU - Tontowi, Alva Edy
AU - Sakundarini, Novita
PY - 2017
Y1 - 2017
N2 - Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.
AB - Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.
KW - Cultural value
KW - Customer preferences
KW - Green product
KW - Malaysia
KW - Sustainable development
UR - http://www.scopus.com/inward/record.url?scp=85013356854&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85013356854&partnerID=8YFLogxK
U2 - 10.1002/sd.1685
DO - 10.1002/sd.1685
M3 - Article
JO - Sustainable Development
JF - Sustainable Development
SN - 0968-0802
ER -