TY - JOUR
T1 - Cultural Influences on Choosing Green Products
T2 - An Empirical Study in MALAYSIA
AU - Ghazali, Ihwan
AU - Abdul-Rashid, Salwa Hanim
AU - Dawal, Siti Zawiah Md
AU - Aoyama, Hideki
AU - Tontowi, Alva Edy
AU - Sakundarini, Novita
N1 - Funding Information:
This study was fully supported by 1). University of Malaya Research Grant (UMRG) No. RP033B-15AET, 2). Japan International Cooperation Agency (JICA) project of AUN/Seed-Net (the ASEAN University Network/the Southeast Asia Engineering Education Development Network).
Publisher Copyright:
Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment
PY - 2017/11/1
Y1 - 2017/11/1
N2 - Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.
AB - Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.
KW - Malaysia
KW - cultural value
KW - customer preferences
KW - green product
KW - sustainable development
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U2 - 10.1002/sd.1685
DO - 10.1002/sd.1685
M3 - Article
AN - SCOPUS:85013356854
VL - 25
SP - 655
EP - 670
JO - Sustainable Development
JF - Sustainable Development
SN - 0968-0802
IS - 6
ER -