Design creation system based on designer's Kansei and consumer's preference

Hideki Aoyama, Kentaro Ohshima

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Making product differentiation in quality has been becoming difficult with progress of production technology, and aesthetic design is given increasing importance in the charm of products. Previously, appearance design was creation activity strongly depending on the aesthetic sense of a designer. Nowadays, it is demanded to survey consumer's needs on appearance design and reflect them on product design; in other words, design based on only designer's Kansei is not enough for customer's preference. It becomes important challenge to effectively gather consumer's needs, extract valuable information from the needs and apply them for product development. There are several works which create a shape in harmony with consumer's preference. However, they do not accept designer's intention in the design process. This study thus aims to construct a design support system which can provide design ideas (design solutions) to the designer at an early stage in the design process. The provided design ideas are generated from a designer's original idea by adding consumer's preference. A system to collect consumer's preference data using interactive genetic algorithm was constructed. The system can make if-then rules as consumer's preference based on rough sets theory and create design solutions by applying the consumer's preference rules on a designer's idea.

Original languageEnglish
Title of host publicationProceedings of the IADIS International Conference Interfaces and Human Computer Interaction 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011
Pages241-248
Number of pages8
Publication statusPublished - 2011 Dec 1
EventIADIS International Conference Interfaces and Human Computer Interaction 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011 - Rome, Italy
Duration: 2011 Jul 242011 Jul 26

Publication series

NameProceedings of the IADIS International Conference Interfaces and Human Computer Interaction 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011

Other

OtherIADIS International Conference Interfaces and Human Computer Interaction 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011
CountryItaly
CityRome
Period11/7/2411/7/26

Keywords

  • Consumer's need
  • Consumer's preference
  • Design creation system
  • Interactive genetic algorithm
  • Kansei
  • Rough set theory

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Information Systems

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