Design emerging system by applying consumer's preference to designer's idea

Kentarou Ohshima, Hideki Aoyama

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In recent years, aesthetic design is given increasing importance in the development of products industry with the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to use and function. Effective techniques enabling design creation based on consumer preference and needs are indispensable. This study thus aims to construct a design support system which can identify various consumer needs and provide ideas to the designer at an early stage in the design process. In the identification of the consumer preferences, it is necessary to also expose vague consumer preferences. The design support system thus also aims to reduce burden on the consumers during consumer survey and expose consumer preference by using the genetic algorithm (a type of Interactive Evolutionary Computing) for the extraction of consumer preference. The authors also propose the use of rough sets and decision rules for analyzing the acquired consumer preference data specifically and effectively, and formulate consumer preference rules. Furthermore, the constructed system is able to generate multiple design solutions automatically by reflecting the consumer preference rules in design solutions created by the designer, and display the generated solutions to the designer.

Original languageEnglish
Title of host publicationASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2010
Pages605-614
Number of pages10
EditionPARTS A AND B
DOIs
Publication statusPublished - 2010 Dec 1
EventASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2010 - Montreal, QC, Canada
Duration: 2010 Aug 152010 Aug 18

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
NumberPARTS A AND B
Volume3

Other

OtherASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2010
CountryCanada
CityMontreal, QC
Period10/8/1510/8/18

    Fingerprint

ASJC Scopus subject areas

  • Modelling and Simulation
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design

Cite this

Ohshima, K., & Aoyama, H. (2010). Design emerging system by applying consumer's preference to designer's idea. In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2010 (PARTS A AND B ed., pp. 605-614). (Proceedings of the ASME Design Engineering Technical Conference; Vol. 3, No. PARTS A AND B). https://doi.org/10.1115/DETC2010-28199