Design impression analysis based on positioning coloring of design elements

Hideki Aoyama, Naoki Okamura

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)


Since it is becoming increasingly difficult to differentiate products by function and quality as manufacturing technology continues to improve, there are strong demands for product designs that reflect customer preferences. In this study, method for analyzing design impression based on the positioning and coloring of design elements is proposed. The methods are applied to the design of a portable music player as the object for analysis to verify the usefulness of the method.

Original languageEnglish
Title of host publicationEmotional Engineering
PublisherSpringer-Verlag London Ltd
Number of pages13
ISBN (Electronic)9781447149842
ISBN (Print)1447149831, 9781447149835
Publication statusPublished - 2013 Nov 1

ASJC Scopus subject areas

  • Engineering(all)


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