Design impression analysis based on positioning coloring of design elements

Hideki Aoyama, Naoki Okamura

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

Since it is becoming increasingly difficult to differentiate products by function and quality as manufacturing technology continues to improve, there are strong demands for product designs that reflect customer preferences. In this study, method for analyzing design impression based on the positioning and coloring of design elements is proposed. The methods are applied to the design of a portable music player as the object for analysis to verify the usefulness of the method.

Original languageEnglish
Title of host publicationEmotional Engineering
PublisherSpringer-Verlag London Ltd
Pages181-193
Number of pages13
Volume2
ISBN (Electronic)9781447149842
ISBN (Print)1447149831, 9781447149835
DOIs
Publication statusPublished - 2013 Nov 1

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ASJC Scopus subject areas

  • Engineering(all)

Cite this

Aoyama, H., & Okamura, N. (2013). Design impression analysis based on positioning coloring of design elements. In Emotional Engineering (Vol. 2, pp. 181-193). Springer-Verlag London Ltd. https://doi.org/10.1007/978-1-4471-4984-2_12