@inbook{5b1dc1a703d3480b96a6eaad1d96ecea,
title = "Emergence of Communication-Oriented Consumers",
abstract = "The digital divide among Japanese consumers is growing as shown in Chap. 1. Chap. 2 logically and empirically confirmed that the most up-to-date consumers spread the word about their experiences with a product or service. Chapter 3 demonstrated that they are especially likely to spread the word when they recognized and took interest in a product or service, collected information, and then became satisfied with what they purchased.",
author = "Akira Shimizu",
note = "Publisher Copyright: {\textcopyright} 2021, Springer Nature Singapore Pte Ltd.",
year = "2021",
doi = "10.1007/978-981-16-1127-8_6",
language = "English",
series = "Advances in Japanese Business and Economics",
publisher = "Springer Japan",
pages = "97--116",
booktitle = "Advances in Japanese Business and Economics",
}