Examination of the effect of social login through analysis of user's purchasing tendency

Kohei Otake; Yoshihisa Shinozawa; Akito Sakurai; Makoto Oka; Tomofumi Uetake; Motoya Suzuki

doi:10.1109/CCNC.2015.7158050

Examination of the effect of social login through analysis of user's purchasing tendency

Kohei Otake, Yoshihisa Shinozawa, Akito Sakurai, Makoto Oka, Tomofumi Uetake, Motoya Suzuki

Department of Administration Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2 Citations (Scopus)

Abstract

This study targets social login registrants on an EC site and aims to clarify the difference between the purchasing tendency of social login registrants and general members by analyzing product purchasing history. We focused on the golf portal site that is the subject of this research. We analyzed the purchasing data comparing social login registrants with general members. As the results, it became clear that social login registrants have less resistance to purchasing expensive products on an EC site compared with general members and golf clubs act as a bridge for purchasing.

Original language	English
Title of host publication	2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	617-618
Number of pages	2
ISBN (Print)	9781479963904
DOIs	https://doi.org/10.1109/CCNC.2015.7158050
Publication status	Published - 2015 Jul 14
Event	2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015 - Las Vegas, United States Duration: 2015 Jan 9 → 2015 Jan 12

Other

Other	2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015
Country	United States
City	Las Vegas
Period	15/1/9 → 15/1/12

Keywords

Data Mining
Network Analysis
Social Login
Social Networking Service

ASJC Scopus subject areas

Computer Networks and Communications

Access to Document

10.1109/CCNC.2015.7158050

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Cite this

Otake, K., Shinozawa, Y., Sakurai, A., Oka, M., Uetake, T., & Suzuki, M. (2015). Examination of the effect of social login through analysis of user's purchasing tendency. In 2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015 (pp. 617-618). [7158050] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CCNC.2015.7158050

Examination of the effect of social login through analysis of user's purchasing tendency. / Otake, Kohei; Shinozawa, Yoshihisa; Sakurai, Akito; Oka, Makoto; Uetake, Tomofumi; Suzuki, Motoya.

2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015. Institute of Electrical and Electronics Engineers Inc., 2015. p. 617-618 7158050.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Otake, K, Shinozawa, Y, Sakurai, A, Oka, M, Uetake, T & Suzuki, M 2015, Examination of the effect of social login through analysis of user's purchasing tendency. in 2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015., 7158050, Institute of Electrical and Electronics Engineers Inc., pp. 617-618, 2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015, Las Vegas, United States, 15/1/9. https://doi.org/10.1109/CCNC.2015.7158050

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abstract = "This study targets social login registrants on an EC site and aims to clarify the difference between the purchasing tendency of social login registrants and general members by analyzing product purchasing history. We focused on the golf portal site that is the subject of this research. We analyzed the purchasing data comparing social login registrants with general members. As the results, it became clear that social login registrants have less resistance to purchasing expensive products on an EC site compared with general members and golf clubs act as a bridge for purchasing.",

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