Abstract
This study targets social login registrants on an EC site and aims to clarify the difference between the purchasing tendency of social login registrants and general members by analyzing product purchasing history. We focused on the golf portal site that is the subject of this research. We analyzed the purchasing data comparing social login registrants with general members. As the results, it became clear that social login registrants have less resistance to purchasing expensive products on an EC site compared with general members and golf clubs act as a bridge for purchasing.
| Original language | English |
|---|---|
| Title of host publication | 2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015 |
| Publisher | Institute of Electrical and Electronics Engineers Inc. |
| Pages | 617-618 |
| Number of pages | 2 |
| ISBN (Print) | 9781479963904 |
| DOIs | |
| Publication status | Published - 2015 Jul 14 |
| Event | 2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015 - Las Vegas, United States Duration: 2015 Jan 9 → 2015 Jan 12 |
Other
| Other | 2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015 |
|---|---|
| Country | United States |
| City | Las Vegas |
| Period | 15/1/9 → 15/1/12 |
Keywords
- Data Mining
- Network Analysis
- Social Login
- Social Networking Service
ASJC Scopus subject areas
- Computer Networks and Communications
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Otake, K., Shinozawa, Y., Sakurai, A., Oka, M., Uetake, T., & Suzuki, M. (2015). Examination of the effect of social login through analysis of user's purchasing tendency. In 2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015 (pp. 617-618). [7158050] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CCNC.2015.7158050