Examination of the effect of social login through analysis of user's purchasing tendency

Kohei Otake, Yoshihisa Shinozawa, Akito Sakurai, Makoto Oka, Tomofumi Uetake, Motoya Suzuki

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

This study targets social login registrants on an EC site and aims to clarify the difference between the purchasing tendency of social login registrants and general members by analyzing product purchasing history. We focused on the golf portal site that is the subject of this research. We analyzed the purchasing data comparing social login registrants with general members. As the results, it became clear that social login registrants have less resistance to purchasing expensive products on an EC site compared with general members and golf clubs act as a bridge for purchasing.

Original languageEnglish
Title of host publication2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages617-618
Number of pages2
ISBN (Print)9781479963904
DOIs
Publication statusPublished - 2015 Jul 14
Event2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015 - Las Vegas, United States
Duration: 2015 Jan 92015 Jan 12

Other

Other2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015
CountryUnited States
CityLas Vegas
Period15/1/915/1/12

Keywords

  • Data Mining
  • Network Analysis
  • Social Login
  • Social Networking Service

ASJC Scopus subject areas

  • Computer Networks and Communications

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  • Cite this

    Otake, K., Shinozawa, Y., Sakurai, A., Oka, M., Uetake, T., & Suzuki, M. (2015). Examination of the effect of social login through analysis of user's purchasing tendency. In 2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015 (pp. 617-618). [7158050] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CCNC.2015.7158050