This chapter describes factor analysis results of mental/psychological factors of happiness. We conducted a 29-item, 87-question Internet survey on psychological traits of happiness on 1500 people and performed factor analysis on the results. As a result, we obtained 4 factors: Factor 1 “let’s try it!" (self-realization and growth), factor 2 “thank you!" (connection and gratitude), factor 3 “it will turn out all right!" (positive and optimistic), factor 4 “be yourself” (independence and “my pace”). If we use these as design parameters for products and services, we think that we can develop products and services that can make people happy.
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Economics, Econometrics and Finance(all)