TY - JOUR
T1 - Green product preferences with respect to cultural influences
T2 - Empirical study in indonesia
AU - Ghazali, Ihwan
AU - Rashid, Salwa Hanim Abdul
AU - Dawal, Siti Zawiah Md
AU - Aoyama, Hideki
AU - Tontowi, Alva Edy
AU - Ghazilla, Raja Ariffin Raja
N1 - Publisher Copyright:
© 2018, Fuji Technology Press. All rights reserved.
PY - 2018/11
Y1 - 2018/11
N2 - Nowadays, increasing awareness is directed toward the fulfilment of sustainability demands in production in rapidly developing Southeast Asian countries such as Indonesia. However, producing green products that satisfy customer preferences is still a challenging task for product designers and manufacturers. Cultural values can be a significant factor that influences customer preferences. The aim of this study is to investigate the influence of cultural values on green-product preferences. Data were statistically analyzed based on the fulfilment of critical threshold values for the modeling of a structural equation. According to the results, customer preferences in Indonesia were mostly influenced by uncertainty avoidance and long-term orientation. Further, additional product services were identified as the most important characteristic of green products for Indonesian customers.
AB - Nowadays, increasing awareness is directed toward the fulfilment of sustainability demands in production in rapidly developing Southeast Asian countries such as Indonesia. However, producing green products that satisfy customer preferences is still a challenging task for product designers and manufacturers. Cultural values can be a significant factor that influences customer preferences. The aim of this study is to investigate the influence of cultural values on green-product preferences. Data were statistically analyzed based on the fulfilment of critical threshold values for the modeling of a structural equation. According to the results, customer preferences in Indonesia were mostly influenced by uncertainty avoidance and long-term orientation. Further, additional product services were identified as the most important characteristic of green products for Indonesian customers.
KW - Cultural value
KW - Customer preferences
KW - Green product
KW - Indonesia
KW - Sustainability
UR - http://www.scopus.com/inward/record.url?scp=85057170558&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85057170558&partnerID=8YFLogxK
U2 - 10.20965/ijat.2018.p0842
DO - 10.20965/ijat.2018.p0842
M3 - Article
AN - SCOPUS:85057170558
VL - 12
SP - 842
EP - 852
JO - International Journal of Automation Technology
JF - International Journal of Automation Technology
SN - 1881-7629
IS - 6
ER -
