TY - JOUR
T1 - Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan
AU - Yoneoka, Daisuke
AU - Eguchi, Akifumi
AU - Nomura, Shuhei
AU - Kawashima, Takayuki
AU - Tanoue, Yuta
AU - Murakami, Michio
AU - Sakamoto, Haruka
AU - Maruyama-Sakurai, Keiko
AU - Gilmour, Stuart
AU - Shi, Shoi
AU - Kunishima, Hiroyuki
AU - Kaneko, Satoshi
AU - Adachi, Megumi
AU - Shimada, Koki
AU - Yamamoto, Yoshiko
AU - Miyata, Hiroaki
N1 - Funding Information:
This work was partly funded by research grants from the Ministry of Health, Labour and Welfare of Japan (H29-Gantaisaku-ippan-009) and the Japan Agency for Medical Research and Development (AMED) (JP20fk0108535).
Funding Information:
The datasets generated during and/or analyzed during the current study are not publicly available due to ethical considerations but are available from the corresponding author on reasonable request. We would like to thank the Japan Epidemiological Association and the Japanese Society of Infectious Diseases as well as those involved in the COVID-19 Information Value Improvement and Link project (CIVIL project) for supervising the questionnaires. This work was partly funded by research grants from the Ministry of Health, Labour and Welfare of Japan (H29-Gantaisaku-ippan-009) and the Japan Agency for Medical Research and Development (AMED) (JP20fk0108535). The funding sources of this study had no role in the study design, data collection, data analysis, data interpretation, or writing of the report. The views expressed in this paper are solely those of the authors. The results of the survey were partially reported at Medical Note on March 26, 2021, in Japanese: https://medicalnote.jp/nj_articles/210326-003-HG. This work was partly funded by research grants from the Ministry of Health, Labour and Welfare of Japan (H29-Gantaisaku-ippan-009) and the Japan Agency for Medical Research and Development (AMED) (JP20fk0108535). Ethical approval was granted by the Ethics Committee of Keio University School of Medicine under authorization number 20200340. Respondents had to provide their consent before they proceeded to the questionnaire response page.
Funding Information:
We would like to thank the Japan Epidemiological Association and the Japanese Society of Infectious Diseases as well as those involved in the COVID-19 Information Value Improvement and Link project (CIVIL project) for supervising the questionnaires. This work was partly funded by research grants from the Ministry of Health, Labour and Welfare of Japan (H29-Gantaisaku-ippan-009) and the Japan Agency for Medical Research and Development (AMED) (JP20fk0108535). The funding sources of this study had no role in the study design, data collection, data analysis, data interpretation, or writing of the report. The views expressed in this paper are solely those of the authors. The results of the survey were partially reported at Medical Note on March 26, 2021, in Japanese: https://medicalnote.jp/nj_articles/210326-003-HG .
Publisher Copyright:
© 2021 The Author(s)
PY - 2022/1
Y1 - 2022/1
N2 - Background: Optimizing media campaigns for those who were unsure or unwilling to take coronavirus disease (COVID-19) vaccines is required urgently to effectively present public health messages aimed at increasing vaccination coverage. We propose a novel framework for selecting tailor-made media channels and their combinations for this task. Methods: An online survey was conducted in Japan during February to March, 2021, with 30,053 participants. In addition to their sociodemographic characteristics, it asked the attitude toward vaccination and information sources (i.e., media channels) for COVID-19 issues. Multinomial logic regression was fitted to estimate the combinations of the media channels and their odds ratio (OR) associated with vaccination attitudes. Findings: The proportion of respondents who were unsure or unwilling to take the vaccination was skewed toward younger generation: 58.1% were aged under 35, while 28.1% were 65 years or older. Media channels such as “Non-medical and Non-TV” and “Non-medical and Non-government” were associated with the unsure group: OR (95% Confidence intervals, (CI)) = 1.75 (1.62, 1.89) and 1.53 (1.44, 1.62), respectively. In addition, media channels such as “Newspapers or the Novel Coronavirus Expert Meeting”, “Medical or Local government”, and “Non-TV” were associated with the unwilling group: OR (95% CI) were 2.00 (1.47, 2.75), 3.13 (2.58, 3.81), and 2.25 (1.84, 2.77), respectively. Interpretation: To effectively approach COVID-19 vaccine unsure and unwilling groups, generation-specific online and offline media campaigns should be optimized to the type of vaccine attitude. Funding: Funded by the Ministry of Health, Labour and Welfare of Japan (H29-Gantaisaku-ippan-009) and the Japan Agency for Medical Research and Development (AMED) (JP20fk0108535).
AB - Background: Optimizing media campaigns for those who were unsure or unwilling to take coronavirus disease (COVID-19) vaccines is required urgently to effectively present public health messages aimed at increasing vaccination coverage. We propose a novel framework for selecting tailor-made media channels and their combinations for this task. Methods: An online survey was conducted in Japan during February to March, 2021, with 30,053 participants. In addition to their sociodemographic characteristics, it asked the attitude toward vaccination and information sources (i.e., media channels) for COVID-19 issues. Multinomial logic regression was fitted to estimate the combinations of the media channels and their odds ratio (OR) associated with vaccination attitudes. Findings: The proportion of respondents who were unsure or unwilling to take the vaccination was skewed toward younger generation: 58.1% were aged under 35, while 28.1% were 65 years or older. Media channels such as “Non-medical and Non-TV” and “Non-medical and Non-government” were associated with the unsure group: OR (95% Confidence intervals, (CI)) = 1.75 (1.62, 1.89) and 1.53 (1.44, 1.62), respectively. In addition, media channels such as “Newspapers or the Novel Coronavirus Expert Meeting”, “Medical or Local government”, and “Non-TV” were associated with the unwilling group: OR (95% CI) were 2.00 (1.47, 2.75), 3.13 (2.58, 3.81), and 2.25 (1.84, 2.77), respectively. Interpretation: To effectively approach COVID-19 vaccine unsure and unwilling groups, generation-specific online and offline media campaigns should be optimized to the type of vaccine attitude. Funding: Funded by the Ministry of Health, Labour and Welfare of Japan (H29-Gantaisaku-ippan-009) and the Japan Agency for Medical Research and Development (AMED) (JP20fk0108535).
KW - COVID-19
KW - Japan
KW - attitudes towards vaccinations
KW - information source
KW - psychological dispositions
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U2 - 10.1016/j.lanwpc.2021.100330
DO - 10.1016/j.lanwpc.2021.100330
M3 - Article
AN - SCOPUS:85120931837
SN - 2666-6065
VL - 18
JO - The Lancet Regional Health - Western Pacific
JF - The Lancet Regional Health - Western Pacific
M1 - 100330
ER -
