Identity (Re)construction through sharing: A study of mother and teenage daughter dyads in France and Japan

Elodie Gentina, Margaret K. Hogg, Mototaka Sakashita

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

We use the transitional and liminal stage when daughters enter adolescence to investigate how sharing practices within families are employed as a resource in identity work. We show the importance of “sharing in” within some French dyads, as a means for discovering new life projects and for rediscovering past identity projects driven by self-expressive motivations. In contrast, Japanese dyads are often reluctant to share personal possessions (sharing out) in order to maintain hierarchical relationships (affiliation motivations) and remain fashionably up-to-date (self-expressive motivations) in their identity work, and in their drive to maintain and prolong their mothering role. In order to better target adolescent girls’ mothers, retailers could develop more clothing appeals based on inter-generational approaches in France and intra-generational approaches in Japan.

Original languageEnglish
Pages (from-to)67-77
Number of pages11
JournalJournal of Retailing and Consumer Services
Volume37
DOIs
Publication statusPublished - 2017 Jul 1

Fingerprint

Identity work
Japan
France
Dyads
Resources
Mothering
Adolescent girls
Retailers
Adolescence

Keywords

  • Cross-cultural consumer behavior
  • France
  • Identity (re)construction
  • Identity/consumption motivations
  • Japan
  • Liminality
  • Mother-daughter dyads
  • Sharing

ASJC Scopus subject areas

  • Marketing

Cite this

Identity (Re)construction through sharing : A study of mother and teenage daughter dyads in France and Japan. / Gentina, Elodie; Hogg, Margaret K.; Sakashita, Mototaka.

In: Journal of Retailing and Consumer Services, Vol. 37, 01.07.2017, p. 67-77.

Research output: Contribution to journalArticle

@article{592d86676b6844a3b65d7ae9d3faa03a,
title = "Identity (Re)construction through sharing: A study of mother and teenage daughter dyads in France and Japan",
abstract = "We use the transitional and liminal stage when daughters enter adolescence to investigate how sharing practices within families are employed as a resource in identity work. We show the importance of “sharing in” within some French dyads, as a means for discovering new life projects and for rediscovering past identity projects driven by self-expressive motivations. In contrast, Japanese dyads are often reluctant to share personal possessions (sharing out) in order to maintain hierarchical relationships (affiliation motivations) and remain fashionably up-to-date (self-expressive motivations) in their identity work, and in their drive to maintain and prolong their mothering role. In order to better target adolescent girls’ mothers, retailers could develop more clothing appeals based on inter-generational approaches in France and intra-generational approaches in Japan.",
keywords = "Cross-cultural consumer behavior, France, Identity (re)construction, Identity/consumption motivations, Japan, Liminality, Mother-daughter dyads, Sharing",
author = "Elodie Gentina and Hogg, {Margaret K.} and Mototaka Sakashita",
year = "2017",
month = "7",
day = "1",
doi = "10.1016/j.jretconser.2017.03.008",
language = "English",
volume = "37",
pages = "67--77",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier Limited",

}

TY - JOUR

T1 - Identity (Re)construction through sharing

T2 - A study of mother and teenage daughter dyads in France and Japan

AU - Gentina, Elodie

AU - Hogg, Margaret K.

AU - Sakashita, Mototaka

PY - 2017/7/1

Y1 - 2017/7/1

N2 - We use the transitional and liminal stage when daughters enter adolescence to investigate how sharing practices within families are employed as a resource in identity work. We show the importance of “sharing in” within some French dyads, as a means for discovering new life projects and for rediscovering past identity projects driven by self-expressive motivations. In contrast, Japanese dyads are often reluctant to share personal possessions (sharing out) in order to maintain hierarchical relationships (affiliation motivations) and remain fashionably up-to-date (self-expressive motivations) in their identity work, and in their drive to maintain and prolong their mothering role. In order to better target adolescent girls’ mothers, retailers could develop more clothing appeals based on inter-generational approaches in France and intra-generational approaches in Japan.

AB - We use the transitional and liminal stage when daughters enter adolescence to investigate how sharing practices within families are employed as a resource in identity work. We show the importance of “sharing in” within some French dyads, as a means for discovering new life projects and for rediscovering past identity projects driven by self-expressive motivations. In contrast, Japanese dyads are often reluctant to share personal possessions (sharing out) in order to maintain hierarchical relationships (affiliation motivations) and remain fashionably up-to-date (self-expressive motivations) in their identity work, and in their drive to maintain and prolong their mothering role. In order to better target adolescent girls’ mothers, retailers could develop more clothing appeals based on inter-generational approaches in France and intra-generational approaches in Japan.

KW - Cross-cultural consumer behavior

KW - France

KW - Identity (re)construction

KW - Identity/consumption motivations

KW - Japan

KW - Liminality

KW - Mother-daughter dyads

KW - Sharing

UR - http://www.scopus.com/inward/record.url?scp=85015891265&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85015891265&partnerID=8YFLogxK

U2 - 10.1016/j.jretconser.2017.03.008

DO - 10.1016/j.jretconser.2017.03.008

M3 - Article

AN - SCOPUS:85015891265

VL - 37

SP - 67

EP - 77

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

ER -