TY - JOUR
T1 - Integrated consumer shopping decision model
T2 - A Japanese online supermarket context
AU - Moriuchi, Emi
AU - Takahashi, Ikuo
N1 - Publisher Copyright:
© 2018 Taylor & Francis Group, LLC.
PY - 2018
Y1 - 2018
N2 - Online shopping is not a new marketing channel but has been growing tremendously throughout Japan. The rapid growth of Internet technology has enabled the Japanese to break away from their conservative culture and embark on different shopping experiences by shopping online. With the growing importance of online reviews to promote one’s business, Japanese online supermarkets are looking for ways to increase consumer-generated content. The purpose of this study is to investigate Japanese repeat online consumers and the antecedents that encourage them to review their shopping experiences, including the supermarket website they used and product availability in the online supermarket. It was found that online supermarkets must focus on establishing confidence with their repeat online consumers if they desire to increase the electronic word of mouth (e-WOM) of their online supermarket. Implications are discussed in relation to online supermarkets and repeat consumers’ intentions to review their online shopping experiences.
AB - Online shopping is not a new marketing channel but has been growing tremendously throughout Japan. The rapid growth of Internet technology has enabled the Japanese to break away from their conservative culture and embark on different shopping experiences by shopping online. With the growing importance of online reviews to promote one’s business, Japanese online supermarkets are looking for ways to increase consumer-generated content. The purpose of this study is to investigate Japanese repeat online consumers and the antecedents that encourage them to review their shopping experiences, including the supermarket website they used and product availability in the online supermarket. It was found that online supermarkets must focus on establishing confidence with their repeat online consumers if they desire to increase the electronic word of mouth (e-WOM) of their online supermarket. Implications are discussed in relation to online supermarkets and repeat consumers’ intentions to review their online shopping experiences.
KW - integrated consumer shopping decision model
KW - Japanese consumers
KW - Japanese online supermarket
KW - repeat consumers
KW - Technology Acceptance Model
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U2 - 10.1080/1046669X.2019.1658010
DO - 10.1080/1046669X.2019.1658010
M3 - Article
AN - SCOPUS:85123533934
SN - 1046-669X
VL - 25
SP - 184
EP - 197
JO - Journal of Marketing Channels
JF - Journal of Marketing Channels
IS - 4
ER -