Italian fashion case study

Sookhyun Kim, Akira Shimizu, Raffaele Donvito

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This special section, “Italian Fashion Case Study”, is part of the Global Fashion Landscape project initiated by the Global Alliance of Marketing & Management Associations. Researchers and business leaders aspire to understand current trends, types and characteristics and their application to consumer behavior in leading fashion cities. Understanding consumer behavior in those major global fashion cities will affect the success of the fashion business in the future. The current special section shows the relevance of the link between fashion cities and fashion brands. It provides the opportunity for marketing scholars to investigate the transfer of culture and heritage of a city in the perception of fashion brands through different points of view. Undeniably, the reputation of a city and of the street where a store or a museum is located could influence fashion brands’ identity.

Original languageEnglish
Pages (from-to)147-149
Number of pages3
JournalJournal of Global Fashion Marketing
Volume7
Issue number3
DOIs
Publication statusPublished - 2016 Jul 2

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Keywords

  • fashion brand museum
  • Fashion cities
  • fashion events
  • fashion fairs
  • Italian fashion

ASJC Scopus subject areas

  • Marketing
  • Management of Technology and Innovation
  • Strategy and Management
  • Cultural Studies

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