Live! Commerce System: A marketing WSN enabling analyzing customers' attention in the real shops

Masayuki Iwai, Masato Mori, Hideyuki Tokuda

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

In the real shop, shops owners can analyze the products which already purchased by gathering information on check counters. However these methods could not gather correct customers' action during they have shopping. Lots of products are displayed on shopping racks. Customers are touch and watch items to compare them before buying items. Such actions represent customers' attention of each item in details. We propose a novel platform, named "Live! Commerce System", to gather customers' attention level by attaching sensor nodes.

Original languageEnglish
Title of host publicationProceedings of INSS 2008 - 5th International Conference on Networked Sensing Systems
Number of pages1
DOIs
Publication statusPublished - 2008 Oct 8
EventINSS 2008 - 5th International Conference on Networked Sensing Systems - Kanazawa, Japan
Duration: 2008 Jun 172008 Jun 19

Publication series

NameProceedings of INSS 2008 - 5th International Conference on Networked Sensing Systems

Other

OtherINSS 2008 - 5th International Conference on Networked Sensing Systems
CountryJapan
CityKanazawa
Period08/6/1708/6/19

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Keywords

  • Customers' attention
  • Marketing tool

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Electrical and Electronic Engineering

Cite this

Iwai, M., Mori, M., & Tokuda, H. (2008). Live! Commerce System: A marketing WSN enabling analyzing customers' attention in the real shops. In Proceedings of INSS 2008 - 5th International Conference on Networked Sensing Systems [4610882] (Proceedings of INSS 2008 - 5th International Conference on Networked Sensing Systems). https://doi.org/10.1109/INSS.2008.4610882