Ma

Exploration of the method for grasping intangible emptiness

Masato Hirahatake, Nobuyuki Kobayashi, Takashi Maeno

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

To adapt to rapid social changes in modern society, new communication forms and methods must be made with regard not only to logic but also to emotion. In particular in the design field, in which emotions and sensitivity enhance the impression of the intended recipients, designers are beginning to evoke the power of “emptiness," which attracts attention and stirs the imagination. In Japanese society, “emptiness” is known as the concept of ma. Ma has had a lasting significance in Japanese society. However, this concept remains difficult to grasp, and consequently, it is not used efficiently in communication. Therefore, to promote the active use of ma, the methods for understanding the diverse uses of ma merit analysis. This study develops an analytical method to approach ma, which is hoped to engender a stronger grasp of the type, scope, and way of using ma in certain circumstances. Using this method, this research analyzed ma used in non-language vocal storytelling in US and Japan TED videos as a type of communication. The results reveal differences in the uses of ma and related trends with respect to storytelling.

Original languageEnglish
Title of host publicationEmotional Engineering Volume 4
PublisherSpringer International Publishing
Pages213-240
Number of pages28
ISBN (Electronic)9783319294339
ISBN (Print)9783319294322
DOIs
Publication statusPublished - 2016 Jan 1

Fingerprint

Communication
communication
emotion
social change
recipient
video
Japan
trend
Society
imagination

ASJC Scopus subject areas

  • Engineering(all)
  • Social Sciences(all)

Cite this

Hirahatake, M., Kobayashi, N., & Maeno, T. (2016). Ma: Exploration of the method for grasping intangible emptiness. In Emotional Engineering Volume 4 (pp. 213-240). Springer International Publishing. https://doi.org/10.1007/978-3-319-29433-9_12

Ma : Exploration of the method for grasping intangible emptiness. / Hirahatake, Masato; Kobayashi, Nobuyuki; Maeno, Takashi.

Emotional Engineering Volume 4. Springer International Publishing, 2016. p. 213-240.

Research output: Chapter in Book/Report/Conference proceedingChapter

Hirahatake, M, Kobayashi, N & Maeno, T 2016, Ma: Exploration of the method for grasping intangible emptiness. in Emotional Engineering Volume 4. Springer International Publishing, pp. 213-240. https://doi.org/10.1007/978-3-319-29433-9_12
Hirahatake M, Kobayashi N, Maeno T. Ma: Exploration of the method for grasping intangible emptiness. In Emotional Engineering Volume 4. Springer International Publishing. 2016. p. 213-240 https://doi.org/10.1007/978-3-319-29433-9_12
Hirahatake, Masato ; Kobayashi, Nobuyuki ; Maeno, Takashi. / Ma : Exploration of the method for grasping intangible emptiness. Emotional Engineering Volume 4. Springer International Publishing, 2016. pp. 213-240
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