Merchant selection and pricing strategy for a platform firm in the online group buying market

Tomohiro Ando

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

The online group-buying market is characterized by intense competition between brokers, called platform firms, which function as intermediaries between merchants and consumers. In an environment of intense competition, merchant selection and pricing strategies are critical for platform firms. This paper employs business analytics to support strategy formulation for these firms by forecasting market demand and analyzing competitive environments. We apply the proposed decision framework, which relies on business analytics, to a study of the online group-buying market in Japan.

Original languageEnglish
JournalAnnals of Operations Research
DOIs
Publication statusAccepted/In press - 2015 Oct 12
Externally publishedYes

Fingerprint

Pricing strategy
Merchants
Competitive environment
Market demand
Japan
Intermediaries
Broker
Strategy formulation

Keywords

  • Business analytics
  • Disequilibrium
  • Endogeneity
  • Online group buying

ASJC Scopus subject areas

  • Management Science and Operations Research
  • Decision Sciences(all)

Cite this

Merchant selection and pricing strategy for a platform firm in the online group buying market. / Ando, Tomohiro.

In: Annals of Operations Research, 12.10.2015.

Research output: Contribution to journalArticle

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