Merchant selection and pricing strategy for a platform firm in the online group buying market

Tomohiro Ando

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

Abstract

The online group-buying market is characterized by intense competition between brokers, called platform firms, which function as intermediaries between merchants and consumers. In an environment of intense competition, merchant selection and pricing strategies are critical for platform firms. This paper employs business analytics to support strategy formulation for these firms by forecasting market demand and analyzing competitive environments. We apply the proposed decision framework, which relies on business analytics, to a study of the online group-buying market in Japan.

Original languageEnglish
Pages (from-to)209-230
Number of pages22
JournalAnnals of Operations Research
Volume263
Issue number1-2
DOIs
Publication statusPublished - 2018 Apr 1
Externally publishedYes

Keywords

  • Business analytics
  • Disequilibrium
  • Endogeneity
  • Online group buying

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Management Science and Operations Research

Fingerprint

Dive into the research topics of 'Merchant selection and pricing strategy for a platform firm in the online group buying market'. Together they form a unique fingerprint.

Cite this