Method of emerging delight design based on Kansei

Yukako Tanaka, Hideki Aoyama

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the intensification of international competition and diversification of customer tastes, the concept design and architectural design contributing to the function and products of the appearance shape has become an important issue in product development. Therefore, in addition to the manufacturing technology supported by high quality and high performance, the establishment of delight value-added manufacturing technology is required. In recent years, delight design has been attracting attention to create a design that enhances customer satisfaction. Delight design means a design with attractive quality, in addition to the conventional performance quality and must-be quality. However, attractive quality depends on the quality of the designer. Moreover, it is difficult to define such a concept because it is considered to exist in a state similar to an idea, which means that it is vague and difficult to express. Therefore, in this study, we propose a method of constructing a neural network customer value model that creates a product design from KANSEI using customer KANSEI data. Additionally, we propose a method of constructing a neural network customer evaluation model as the inverse model. The customer evaluation model analyzes the KANSEI of individual customers and creates a delight design, which is more appealing to an individual customer. In this study, this proposed method was applied to the side shape of a car’s body and the shape of a beer cup.

Original languageEnglish
Title of host publication38th Computers and Information in Engineering Conference
PublisherAmerican Society of Mechanical Engineers (ASME)
Volume1B-2018
ISBN (Electronic)9780791851739
DOIs
Publication statusPublished - 2018 Jan 1
EventASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2018 - Quebec City, Canada
Duration: 2018 Aug 262018 Aug 29

Other

OtherASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2018
CountryCanada
CityQuebec City
Period18/8/2618/8/29

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ASJC Scopus subject areas

  • Mechanical Engineering
  • Computer Graphics and Computer-Aided Design
  • Computer Science Applications
  • Modelling and Simulation

Cite this

Tanaka, Y., & Aoyama, H. (2018). Method of emerging delight design based on Kansei. In 38th Computers and Information in Engineering Conference (Vol. 1B-2018). American Society of Mechanical Engineers (ASME). https://doi.org/10.1115/DETC201885736