TY - JOUR
T1 - Multiunit organization and multimarket strategy
T2 - The dynamics of market entry and commitment
AU - Greve, Henrich R.
AU - Mitsuhashi, Hitoshi
N1 - Funding Information:
We are grateful for helpful comments from Joel A.C. Baum, Maria Bengtsson, Woody Powell, and three anonymous referees for the Scandinavian Journal of Management. Financial support from the Japan Society for the Advancement of Science is gratefully acknowledged. Takashi Sakamoto helped with the data collection.
PY - 2004
Y1 - 2004
N2 - Recent work on multiunit-multimarket (MUMM) firms has shown that the market entry behavior of these firms is influenced by learning processes and by opportunities for reduced competition with firms that have a high degree of multimarket contact. There is still uncertainty as to the prominence of these motives in guiding entry behavior, and the important implications for market competition and antitrust enforcement calls for further research on this theme. We review work on the way MUMM firms determine market entry and product innovation, and present some results on the patenting behavior of large Japanese shipbuilding firms. The findings suggest that firms are more likely to take out patents if their multimarket overlap with other firms in the market is high.
AB - Recent work on multiunit-multimarket (MUMM) firms has shown that the market entry behavior of these firms is influenced by learning processes and by opportunities for reduced competition with firms that have a high degree of multimarket contact. There is still uncertainty as to the prominence of these motives in guiding entry behavior, and the important implications for market competition and antitrust enforcement calls for further research on this theme. We review work on the way MUMM firms determine market entry and product innovation, and present some results on the patenting behavior of large Japanese shipbuilding firms. The findings suggest that firms are more likely to take out patents if their multimarket overlap with other firms in the market is high.
KW - Japan
KW - Market entry
KW - Multimarket competition
KW - Multiunit organization
KW - Patents
KW - Shipbuilding industry
UR - http://www.scopus.com/inward/record.url?scp=4444355928&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=4444355928&partnerID=8YFLogxK
U2 - 10.1016/j.scaman.2004.05.006
DO - 10.1016/j.scaman.2004.05.006
M3 - Article
AN - SCOPUS:4444355928
SN - 0956-5221
VL - 20
SP - 9
EP - 30
JO - Scandinavian Journal of Management
JF - Scandinavian Journal of Management
IS - 1-2
ER -
