Partnering with the Unfamiliar: Lessons from the case of renault and nissan

Harry Korine, Kazuhiro Asakawa, Pierre–Yves Gomez

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)

Abstract

Companies are increasingly forming alliances with unfamiliar, often even unlikely, partners in the search for greater geographic coverage and complementary skills. How can such odd couples effectively co-operate in practice? They can - if they put the formation of a successful alliance at the centre of their strategies.

Original languageEnglish
Pages (from-to)41-50
Number of pages10
JournalBusiness Strategy Review
Volume13
Issue number2
DOIs
Publication statusPublished - 2002 Jun

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

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