Abstract
Companies are increasingly forming alliances with unfamiliar, often even unlikely, partners in the search for greater geographic coverage and complementary skills. How can such odd couples effectively co-operate in practice? They can - if they put the formation of a successful alliance at the centre of their strategies.
Original language | English |
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Pages (from-to) | 41-50 |
Number of pages | 10 |
Journal | Business Strategy Review |
Volume | 13 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2002 Jun |
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Economics, Econometrics and Finance (miscellaneous)