TY - GEN
T1 - Physiological responses related to visual impressions of a product
T2 - International Conference on Ergonomics Modeling, Usability and Special Populations, AHFE 2016
AU - Muto, Hidemaru
AU - Yamamoto, Tsuneyuki
AU - Kamiya, Naoki
AU - Nakanishi, Miwa
PY - 2017
Y1 - 2017
N2 - In many products, the visual impressions of the product are extremely important components—sight accounts for 83 % of the five senses (An education apparatus editing committee in An industrial education apparatus system manual. JUS Press 1972). However, manufacturers still depend on the aspect of the effectiveness, efficiency, and usability for the design evaluation of products; yet, consumer emotion is hard to measure because the mental side of users such as visual impressions cannot be observed directly and the index to measure them has not been established. The function, performance, and usability can be measured by the behavioral index of users (e.g., operation time and error rate) (Nagashima and Kubo in The sensitivity and information for the new manufacturing. Morikita Shuppan Co., Ltd, 2007). In this study, we experimentally searched for indices to objectively detect the impression of appearance with car images as targets. We observed that MPFC activation is related to high “familiarity” and low “mechanical” features.
AB - In many products, the visual impressions of the product are extremely important components—sight accounts for 83 % of the five senses (An education apparatus editing committee in An industrial education apparatus system manual. JUS Press 1972). However, manufacturers still depend on the aspect of the effectiveness, efficiency, and usability for the design evaluation of products; yet, consumer emotion is hard to measure because the mental side of users such as visual impressions cannot be observed directly and the index to measure them has not been established. The function, performance, and usability can be measured by the behavioral index of users (e.g., operation time and error rate) (Nagashima and Kubo in The sensitivity and information for the new manufacturing. Morikita Shuppan Co., Ltd, 2007). In this study, we experimentally searched for indices to objectively detect the impression of appearance with car images as targets. We observed that MPFC activation is related to high “familiarity” and low “mechanical” features.
KW - Car appearance
KW - Physiological responses
KW - Subjectivity evaluation
UR - http://www.scopus.com/inward/record.url?scp=84992653253&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84992653253&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-41685-4_55
DO - 10.1007/978-3-319-41685-4_55
M3 - Conference contribution
AN - SCOPUS:84992653253
SN - 9783319416847
VL - 486
T3 - Advances in Intelligent Systems and Computing
SP - 621
EP - 633
BT - Advances in Ergonomics Modeling, Usability
PB - Springer Verlag
Y2 - 27 July 2016 through 31 July 2016
ER -