In the Pinocchio fairy tale, the nose of a boy extends when he lies. Inspired by this tale, we created a Pinocchio VR system that presents the feeling of the nose extending through body ownership illusion. This illusion is created by pulling the nose while presenting the visuals of the nose growing in the head mounted display. Our research that explored different combinations of haptics and visuals indicated that the the minimum requirement for this body ownership illusion is the visuals and the’nose-pulling’ haptic sensation. Thus, the PinocchioVR system consists of a head mounted display and an integrated haptic nose-pulling mechanism. Furthermore, in this demonstration, we explore olfactory and vibrotactile sensations as multimodal effects to present new experiences such as interacting with far away objects with your nose, extending the nose to smell foods at a distance, and even, experience what it would feel like to hang clothes on your elongated nose.