Power of the Swipe: Why Mobile Websites Should Add Horizontal Swiping to Tapping, Clicking, and Scrolling Interaction Techniques

Xue Dou, S. Shyam Sundar

Research output: Contribution to journalArticle

14 Citations (Scopus)


Horizontal swiping has become a common interaction technique on smartphones, yet many mobile websites do not incorporate this functionality, instead requiring users to scroll down or click on buttons, arrow keys, and other hotspots. This is perhaps because user studies comparing swiping with other interaction techniques are scarce. An experiment was conducted (N = 252) to inform this issue by investigating whether and how adding the swiping functionality to a tap-only mobile website influences users’ intentions to use the website. The data revealed that the addition of swiping technique positively affected behavioral intentions to use the website. Perceived enjoyment was a key variable that explained this effect. These findings have design implications for mobile websites.

Original languageEnglish
Pages (from-to)352-362
Number of pages11
JournalInternational Journal of Human-Computer Interaction
Issue number4
Publication statusPublished - 2016 Apr 2


ASJC Scopus subject areas

  • Human-Computer Interaction
  • Human Factors and Ergonomics
  • Computer Science Applications

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