Proactive or reactive? Platform governance strategy in C2C marketplace

Hikaru Yamamoto, Hiroumi Ohshima

Research output: Contribution to conferencePaper

2 Citations (Scopus)

Abstract

In this paper, we present a case study of two major consumer-to-consumer marketplaces that adopt different platform governance strategies and examine how the users of each marketplace trust other users and the marketplace platforms. Our study was conducted in two steps: qualitative and quantitative research. As a first step, we conducted interviews with the directors of the two platforms. As the second step, we conducted user survey to assess the user perception of platform governance strategies. The preliminary finding from our interview with the operators of two major C2C marketplaces shows that the both operators acknowledge an effective governance system as the key factor of success, but adopt different approaches to ensure effectiveness. Two different strategies for platform governance are adopted: proactive and reactive. The preliminary finding from our user survey indicates that users perceive a reactive strategy as more effective compared to a proactive strategy.

Original languageEnglish
Publication statusPublished - 2017
Event21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017 - Langkawi, Malaysia
Duration: 2017 Jul 162017 Jul 20

Conference

Conference21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017
CountryMalaysia
CityLangkawi
Period17/7/1617/7/20

Keywords

  • Auction fraud
  • C2C platform
  • Platform governance
  • Trust

ASJC Scopus subject areas

  • Information Systems

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