Research on Uncertain Listeners

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

In Chap. 6, I used two scales to show that the brand segmentation is significant: (1) consumers’ information sensitivity and (2) consumers’ affective commitment to the relevant product.

Original languageEnglish
Title of host publicationAdvances in Japanese Business and Economics
PublisherSpringer Japan
Pages117-140
Number of pages24
DOIs
Publication statusPublished - 2021

Publication series

NameAdvances in Japanese Business and Economics
Volume27
ISSN (Print)2197-8859
ISSN (Electronic)2197-8867

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Economics and Econometrics
  • Strategy and Management

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