Robust design on Kansei of product satisfying emotion and preference of target customers using Taguchi method

Hideki Aoyama, Yuka Kawamura, Tetsuo Oya

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

It has been difficult to make product differentiations from standpoints on function and quality because each manufacturer has had the same level of manufacturing technologies. In order to provide attractive products for customers, it is essential to product emotional products satisfying a specified target level of KANSEI and preference of restricted customers. Taguchi method is effective for robust design of product functions but it is uncertain for design of product forms. In this paper, Taguchi method is applied for robust form design satisfying a specified KANSEI and preference of restricted customers by proposing and introducing the original S/N ratio. The effectiveness of the proposed form design method is verified by experiments based on questionnaires.

Original languageEnglish
Title of host publication34th Computers and Information in Engineering Conference
PublisherAmerican Society of Mechanical Engineers (ASME)
Volume1A
ISBN (Print)9780791846285
DOIs
Publication statusPublished - 2014
EventASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2014 - Buffalo, United States
Duration: 2014 Aug 172014 Aug 20

Other

OtherASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2014
CountryUnited States
CityBuffalo
Period14/8/1714/8/20

ASJC Scopus subject areas

  • Mechanical Engineering
  • Computer Graphics and Computer-Aided Design
  • Computer Science Applications
  • Modelling and Simulation

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