Role of social media as a soft power tool in raising public awareness and engagement in addressing climate change

Aleksandrina V. Mavrodieva, Okky K. Rachman, Vito B. Harahap, Rajib Shaw

Research output: Contribution to journalReview article

Abstract

Climate change has been one of the most debated topics in the past few decades, but a number of challenges have hindered the development of robust policies and strategies by nations. At the same time, social media platforms-such as Instagram, Twitter, and Facebook-have given the opportunity for the general public to share opinions and engage with the issue of climate change like never before. This phenomenon is considered to be a new form of soft power which can provide input into the discussion and possibly affect the current international political mechanisms. The present paper aims to (1) define the forms and characteristics of social media as a soft power method, (2) analyze its influence on the awareness of societies, and (3) assess if increased public awareness could influence the official political and policy processes. In order to assess if social media has influence on people's relative awareness, we have focused on analyzing the links between a few highly visible climate change related events and the trends in people's searches on the Internet in connection to those events. The study finds that even though it is difficult to assess the effects of social media as a soft power tool with certainty, there are visible links between social media and changing public perceptions, with the possibility of public opinion influencing political decision-making.

Original languageEnglish
Article number122
JournalClimate
Volume7
Issue number10
DOIs
Publication statusPublished - 2019 Jan 1

Fingerprint

climate change
decision making
social media
public
policy

Keywords

  • Climate change
  • Public perceptions
  • Social media
  • Soft power

ASJC Scopus subject areas

  • Atmospheric Science

Cite this

Role of social media as a soft power tool in raising public awareness and engagement in addressing climate change. / Mavrodieva, Aleksandrina V.; Rachman, Okky K.; Harahap, Vito B.; Shaw, Rajib.

In: Climate, Vol. 7, No. 10, 122, 01.01.2019.

Research output: Contribution to journalReview article

Mavrodieva, Aleksandrina V. ; Rachman, Okky K. ; Harahap, Vito B. ; Shaw, Rajib. / Role of social media as a soft power tool in raising public awareness and engagement in addressing climate change. In: Climate. 2019 ; Vol. 7, No. 10.
@article{e7bd14e39cfe40108c10088307bd8186,
title = "Role of social media as a soft power tool in raising public awareness and engagement in addressing climate change",
abstract = "Climate change has been one of the most debated topics in the past few decades, but a number of challenges have hindered the development of robust policies and strategies by nations. At the same time, social media platforms-such as Instagram, Twitter, and Facebook-have given the opportunity for the general public to share opinions and engage with the issue of climate change like never before. This phenomenon is considered to be a new form of soft power which can provide input into the discussion and possibly affect the current international political mechanisms. The present paper aims to (1) define the forms and characteristics of social media as a soft power method, (2) analyze its influence on the awareness of societies, and (3) assess if increased public awareness could influence the official political and policy processes. In order to assess if social media has influence on people's relative awareness, we have focused on analyzing the links between a few highly visible climate change related events and the trends in people's searches on the Internet in connection to those events. The study finds that even though it is difficult to assess the effects of social media as a soft power tool with certainty, there are visible links between social media and changing public perceptions, with the possibility of public opinion influencing political decision-making.",
keywords = "Climate change, Public perceptions, Social media, Soft power",
author = "Mavrodieva, {Aleksandrina V.} and Rachman, {Okky K.} and Harahap, {Vito B.} and Rajib Shaw",
year = "2019",
month = "1",
day = "1",
doi = "10.3390/cli7100122",
language = "English",
volume = "7",
journal = "Climate",
issn = "2225-1154",
publisher = "MDPI AG",
number = "10",

}

TY - JOUR

T1 - Role of social media as a soft power tool in raising public awareness and engagement in addressing climate change

AU - Mavrodieva, Aleksandrina V.

AU - Rachman, Okky K.

AU - Harahap, Vito B.

AU - Shaw, Rajib

PY - 2019/1/1

Y1 - 2019/1/1

N2 - Climate change has been one of the most debated topics in the past few decades, but a number of challenges have hindered the development of robust policies and strategies by nations. At the same time, social media platforms-such as Instagram, Twitter, and Facebook-have given the opportunity for the general public to share opinions and engage with the issue of climate change like never before. This phenomenon is considered to be a new form of soft power which can provide input into the discussion and possibly affect the current international political mechanisms. The present paper aims to (1) define the forms and characteristics of social media as a soft power method, (2) analyze its influence on the awareness of societies, and (3) assess if increased public awareness could influence the official political and policy processes. In order to assess if social media has influence on people's relative awareness, we have focused on analyzing the links between a few highly visible climate change related events and the trends in people's searches on the Internet in connection to those events. The study finds that even though it is difficult to assess the effects of social media as a soft power tool with certainty, there are visible links between social media and changing public perceptions, with the possibility of public opinion influencing political decision-making.

AB - Climate change has been one of the most debated topics in the past few decades, but a number of challenges have hindered the development of robust policies and strategies by nations. At the same time, social media platforms-such as Instagram, Twitter, and Facebook-have given the opportunity for the general public to share opinions and engage with the issue of climate change like never before. This phenomenon is considered to be a new form of soft power which can provide input into the discussion and possibly affect the current international political mechanisms. The present paper aims to (1) define the forms and characteristics of social media as a soft power method, (2) analyze its influence on the awareness of societies, and (3) assess if increased public awareness could influence the official political and policy processes. In order to assess if social media has influence on people's relative awareness, we have focused on analyzing the links between a few highly visible climate change related events and the trends in people's searches on the Internet in connection to those events. The study finds that even though it is difficult to assess the effects of social media as a soft power tool with certainty, there are visible links between social media and changing public perceptions, with the possibility of public opinion influencing political decision-making.

KW - Climate change

KW - Public perceptions

KW - Social media

KW - Soft power

UR - http://www.scopus.com/inward/record.url?scp=85074388052&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85074388052&partnerID=8YFLogxK

U2 - 10.3390/cli7100122

DO - 10.3390/cli7100122

M3 - Review article

AN - SCOPUS:85074388052

VL - 7

JO - Climate

JF - Climate

SN - 2225-1154

IS - 10

M1 - 122

ER -