Social system design using models of social and human mind networks- CVCA, WCA and Bayesian network modeling

Takashi Maeno, T. Yasui, Seiko Shirasaka, O. Bosch

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Examples of CVCA, WCA and Bayesian network modeling are shown in which human minds (mental models) and behavior are modeled. First, the fundamental idea of CVCA and WCA are explained. This is followed by an example of using CVCA and WCA for modeling cause-related marketing such as the “Drink one, give ten campaign” by Volvic. A student workshop has been used to demonstrate the effectiveness of WCA to visualize and understand the needs and wants of humans. Second, an example of how Bayesian Network Modeling can be used effectively through a participatory process to design policies for child safety. Both results (CVCA/WCA and the Bayesian Network Modeling) have shown that these are useful tools for workshop-based education of service/products system design.

Original languageEnglish
Title of host publicationAdvances in Applied Human Modeling and Simulation
PublisherCRC Press
Pages75-84
Number of pages10
ISBN (Electronic)9781439870327
ISBN (Print)9781439870310
DOIs
Publication statusPublished - 2012 Jan 1

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Keywords

  • Bayesian network
  • System design
  • Wants chain analysis

ASJC Scopus subject areas

  • Computer Science(all)
  • Engineering(all)

Cite this

Maeno, T., Yasui, T., Shirasaka, S., & Bosch, O. (2012). Social system design using models of social and human mind networks- CVCA, WCA and Bayesian network modeling. In Advances in Applied Human Modeling and Simulation (pp. 75-84). CRC Press. https://doi.org/10.1201/b12319