Stock price reactions to public TV programs on listed Japanese companies

Fumiko Takeda, Hiroaki Yamazaki

Research output: Contribution to journalArticlepeer-review

16 Citations (Scopus)

Abstract

This paper investigates stock price reactions to Japan fs popular TV program gProject X,h which was broadcast on NHK between 2000 and 2005. @By using a standard event study methodology, we found that stock prices of these companies increased on average after the broadcast. In particular, the programs focusing on product development and marketing tended to raise stock prices.

Original languageEnglish
JournalEconomics Bulletin
Volume13
Issue number1
Publication statusPublished - 2006
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

Fingerprint

Dive into the research topics of 'Stock price reactions to public TV programs on listed Japanese companies'. Together they form a unique fingerprint.

Cite this