This paper presents the mechanism and methodology of creative revising in design processes. Creative revising is the process of concept development where brainstormed ideas are continuously expanded with many fresh insights and are layered with increasing complexity. This paper begins with a discussion on the factors that make the creative revising process difficult. It arrives at the conclusion that a fixed definition of ideas in the early stages hinders their development. Creative revising requires the practitioner to continuously obscure and redefine notions, and we found that designers could explore the different potentials of their ideas by writing stories. This method of creative revising ameliorates the coherence and complexity of the design as a whole. This paper therefore proposes that the writing of stories is an effective way of revising ideas and one that could prove to be a valuable method that would enable designers to ensure the sustainable improvement of their works.