Studies on Commitment

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

In this chapter, the concept of commitment and its practical applications are considered. Commitments can be categorized into several categories based on the source; however, brand commitment, which is a concept related to satisfaction with and passion for the brand after making a purchase, as described in Chap. 2, is discussed in this chapter. In this chapter, purchasing products sold at supermarkets is taken as an example and the role played by commitment is discussed.

Original languageEnglish
Title of host publicationAdvances in Japanese Business and Economics
PublisherSpringer Japan
Pages57-74
Number of pages18
DOIs
Publication statusPublished - 2021

Publication series

NameAdvances in Japanese Business and Economics
Volume27
ISSN (Print)2197-8859
ISSN (Electronic)2197-8867

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Economics and Econometrics
  • Strategy and Management

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