TY - CHAP
T1 - Studies on Connoisseurs
AU - Shimizu, Akira
N1 - Publisher Copyright:
© 2021, Springer Nature Singapore Pte Ltd.
PY - 2021
Y1 - 2021
N2 - As outlined in Chaps. 6 and 7, it has become clear that a brand can be assessed based on the purchase activities of information-savvy consumers. In this chapter, I will go a step further and consider forecasting the demand for new products by surveying such information-savvy consumers. Given that it was possible to assess a brand based on the purchase behaviors of information-savvy consumers, the ultimate aim is to develop a system that provides feedback for product development by surveying them in detail, and even understanding the reasons why they recognize particular brands.
AB - As outlined in Chaps. 6 and 7, it has become clear that a brand can be assessed based on the purchase activities of information-savvy consumers. In this chapter, I will go a step further and consider forecasting the demand for new products by surveying such information-savvy consumers. Given that it was possible to assess a brand based on the purchase behaviors of information-savvy consumers, the ultimate aim is to develop a system that provides feedback for product development by surveying them in detail, and even understanding the reasons why they recognize particular brands.
UR - http://www.scopus.com/inward/record.url?scp=85104804844&partnerID=8YFLogxK
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U2 - 10.1007/978-981-16-1127-8_8
DO - 10.1007/978-981-16-1127-8_8
M3 - Chapter
AN - SCOPUS:85104804844
T3 - Advances in Japanese Business and Economics
SP - 141
EP - 165
BT - Advances in Japanese Business and Economics
PB - Springer Japan
ER -