Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method

Hideki Aoyama; Hitomi Yokoyama

Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method

Department of System Design Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

In recent years, aesthetic design is becoming increasingly important in industrial product development due to the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to the applications and functions of the product. For this reason, effective techniques enabling design creation based on consumer preference and needs are indispensable. The Taguchi Method has been effectively used for the robust design of product functions. In this study, a design support method applying the Taguchi Method to robust aesthetic design in respect to the inconsistencies of human Kansei (sensitivity, emotion) is proposed. As an example using the method, it is applied for quantitatively analyzing the robustness of design solutions created in accordance with the design concept of a digital camera.

Original language	English
Title of host publication	Proceedings of the International Conference on Interfaces and Human Computer Interaction 2017 - Part of the Multi Conference on Computer Science and Information Systems 2017
Publisher	IADIS
Pages	10-18
Number of pages	9
ISBN (Electronic)	9789898533647
Publication status	Published - 2017 Jan 1
Event	11th International Conference on Interfaces and Human Computer Interaction - Lisbon, Portugal Duration: 2017 Jul 21 → 2017 Jul 23

Other

Other	11th International Conference on Interfaces and Human Computer Interaction
Country	Portugal
City	Lisbon
Period	17/7/21 → 17/7/23

Keywords

Aesthetic design
Emotional design
KANSEI
Robust design
Taguchi Method

ASJC Scopus subject areas

Human-Computer Interaction
Information Systems

Fingerprint Dive into the research topics of 'Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method'. Together they form a unique fingerprint.

Cite this

Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method. / Aoyama, Hideki; Yokoyama, Hitomi.

Proceedings of the International Conference on Interfaces and Human Computer Interaction 2017 - Part of the Multi Conference on Computer Science and Information Systems 2017. IADIS, 2017. p. 10-18.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Aoyama, H & Yokoyama, H 2017, Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method. in Proceedings of the International Conference on Interfaces and Human Computer Interaction 2017 - Part of the Multi Conference on Computer Science and Information Systems 2017. IADIS, pp. 10-18, 11th International Conference on Interfaces and Human Computer Interaction, Lisbon, Portugal, 17/7/21.

@inproceedings{096bb9623cf14d1b97e2f070c5ff3fba,

title = "Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method",

abstract = "In recent years, aesthetic design is becoming increasingly important in industrial product development due to the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to the applications and functions of the product. For this reason, effective techniques enabling design creation based on consumer preference and needs are indispensable. The Taguchi Method has been effectively used for the robust design of product functions. In this study, a design support method applying the Taguchi Method to robust aesthetic design in respect to the inconsistencies of human Kansei (sensitivity, emotion) is proposed. As an example using the method, it is applied for quantitatively analyzing the robustness of design solutions created in accordance with the design concept of a digital camera.",

keywords = "Aesthetic design, Emotional design, KANSEI, Robust design, Taguchi Method",

author = "Hideki Aoyama and Hitomi Yokoyama",

year = "2017",

month = jan,

day = "1",

language = "English",

pages = "10--18",

booktitle = "Proceedings of the International Conference on Interfaces and Human Computer Interaction 2017 - Part of the Multi Conference on Computer Science and Information Systems 2017",

publisher = "IADIS",

note = "11th International Conference on Interfaces and Human Computer Interaction ; Conference date: 21-07-2017 Through 23-07-2017",

}

TY - GEN

T1 - Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method

AU - Aoyama, Hideki

AU - Yokoyama, Hitomi

PY - 2017/1/1

Y1 - 2017/1/1

N2 - In recent years, aesthetic design is becoming increasingly important in industrial product development due to the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to the applications and functions of the product. For this reason, effective techniques enabling design creation based on consumer preference and needs are indispensable. The Taguchi Method has been effectively used for the robust design of product functions. In this study, a design support method applying the Taguchi Method to robust aesthetic design in respect to the inconsistencies of human Kansei (sensitivity, emotion) is proposed. As an example using the method, it is applied for quantitatively analyzing the robustness of design solutions created in accordance with the design concept of a digital camera.

AB - In recent years, aesthetic design is becoming increasingly important in industrial product development due to the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to the applications and functions of the product. For this reason, effective techniques enabling design creation based on consumer preference and needs are indispensable. The Taguchi Method has been effectively used for the robust design of product functions. In this study, a design support method applying the Taguchi Method to robust aesthetic design in respect to the inconsistencies of human Kansei (sensitivity, emotion) is proposed. As an example using the method, it is applied for quantitatively analyzing the robustness of design solutions created in accordance with the design concept of a digital camera.

KW - Aesthetic design

KW - Emotional design

KW - KANSEI

KW - Robust design

KW - Taguchi Method

UR - http://www.scopus.com/inward/record.url?scp=85040198688&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85040198688&partnerID=8YFLogxK

M3 - Conference contribution

AN - SCOPUS:85040198688

SP - 10

EP - 18

BT - Proceedings of the International Conference on Interfaces and Human Computer Interaction 2017 - Part of the Multi Conference on Computer Science and Information Systems 2017

PB - IADIS

T2 - 11th International Conference on Interfaces and Human Computer Interaction

Y2 - 21 July 2017 through 23 July 2017

ER -

Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method

Abstract

Other

Keywords

ASJC Scopus subject areas

Other files and links

Cite this