Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method

Hideki Aoyama, Hitomi Yokoyama

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In recent years, aesthetic design is becoming increasingly important in industrial product development due to the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to the applications and functions of the product. For this reason, effective techniques enabling design creation based on consumer preference and needs are indispensable. The Taguchi Method has been effectively used for the robust design of product functions. In this study, a design support method applying the Taguchi Method to robust aesthetic design in respect to the inconsistencies of human Kansei (sensitivity, emotion) is proposed. As an example using the method, it is applied for quantitatively analyzing the robustness of design solutions created in accordance with the design concept of a digital camera.

Original languageEnglish
Title of host publicationProceedings of the International Conference on Interfaces and Human Computer Interaction 2017 - Part of the Multi Conference on Computer Science and Information Systems 2017
PublisherIADIS
Pages10-18
Number of pages9
ISBN (Electronic)9789898533647
Publication statusPublished - 2017 Jan 1
Event11th International Conference on Interfaces and Human Computer Interaction - Lisbon, Portugal
Duration: 2017 Jul 212017 Jul 23

Other

Other11th International Conference on Interfaces and Human Computer Interaction
CountryPortugal
CityLisbon
Period17/7/2117/7/23

Keywords

  • Aesthetic design
  • Emotional design
  • KANSEI
  • Robust design
  • Taguchi Method

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Information Systems

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  • Cite this

    Aoyama, H., & Yokoyama, H. (2017). Study on digital style design - Robust design system for Kansei using multivariate analysis and taguchi method. In Proceedings of the International Conference on Interfaces and Human Computer Interaction 2017 - Part of the Multi Conference on Computer Science and Information Systems 2017 (pp. 10-18). IADIS.