Theory and research on marketing in Japan. An introduction

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)266-267
Number of pages2
JournalJournal of Business Research
Volume57
Issue number3
DOIs
Publication statusPublished - 2004 Mar

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Marketing
Japan
Research

ASJC Scopus subject areas

  • Marketing
  • Applied Psychology

Cite this

Theory and research on marketing in Japan. An introduction. / Takahashi, Ikuo.

In: Journal of Business Research, Vol. 57, No. 3, 03.2004, p. 266-267.

Research output: Contribution to journalArticle

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