Theory and research on marketing in Japan. An introduction

Research output: Contribution to journalEditorialpeer-review

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)266-267
Number of pages2
JournalJournal of Business Research
Volume57
Issue number3
DOIs
Publication statusPublished - 2004 Mar 1

ASJC Scopus subject areas

  • Marketing

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