Theory and research on marketing in Japan. An introduction

Ikuo Takahashi

doi:10.1016/S0148-2963(01)00320-4

Theory and research on marketing in Japan. An introduction

Ikuo Takahashi

Vice-President

Research output: Contribution to journal › Editorial › peer-review

2 Citations (Scopus)

Original language	English
Pages (from-to)	266-267
Number of pages	2
Journal	Journal of Business Research
Volume	57
Issue number	3
DOIs	https://doi.org/10.1016/S0148-2963(01)00320-4
Publication status	Published - 2004 Mar

ASJC Scopus subject areas

Marketing

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title = "Theory and research on marketing in Japan. An introduction",

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Theory and research on marketing in Japan. An introduction

ASJC Scopus subject areas

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