Understanding viewers' involuntary behaviors for adaptive digital signage

Ken Nagao, Issei Fujishiro

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Digital signage has been getting more popular due to the recent development of underlying hardware technology and improvement in installing environments. In order to deliver a message from a sender effectively, it is necessary to check up viewers' evaluations towards the content actually displayed by the digital signage and utilize the evaluations to make it more adapted to the local viewers' tastes. However, previous methods for the survey such as interviewing require a lot of human resources, and thus there have been some research attempts to gather viewers' evaluations towards digital signage automatically. For example, some digital signage systems utilize a fixed video camera for the evaluation. They recognize viewers' faces, and understand their demographics segmentation, such as gender and age, though these values are not related to their actual feelings towards digital signage.

Original languageEnglish
Title of host publicationProceedings - SAP 2013
Subtitle of host publicationACM Symposium on Applied Perception
Number of pages1
DOIs
Publication statusPublished - 2013 Sep 16
Event2013 ACM Symposium on Applied Perception, SAP 2013 - Dublin, Ireland
Duration: 2013 Aug 222013 Aug 23

Publication series

NameProceedings - SAP 2013: ACM Symposium on Applied Perception

Other

Other2013 ACM Symposium on Applied Perception, SAP 2013
CountryIreland
CityDublin
Period13/8/2213/8/23

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ASJC Scopus subject areas

  • Software

Cite this

Nagao, K., & Fujishiro, I. (2013). Understanding viewers' involuntary behaviors for adaptive digital signage. In Proceedings - SAP 2013: ACM Symposium on Applied Perception (Proceedings - SAP 2013: ACM Symposium on Applied Perception). https://doi.org/10.1145/2492494.2501903