清水 聰

研究成果

年別の研究成果 2016 2021 2021

• 11 Chapter
• 1 Article
• 1 Editorial

年別の研究成果

年別の研究成果

検索結果

• 2021

  A New Decision-Making Process—A Circulating-Type Communications Model

  Shimizu, A., 2021, Advances in Japanese Business and Economics. Springer Japan, p. 189-209 21 p. (Advances in Japanese Business and Economics; vol. 27).

  研究成果: Chapter

  • Segmentation 100%
  • Decision Making 74%
  • Marketing Strategy 70%
  • Consumer Marketing 56%
  • Communication 51%

• Brand Rating in the Age of Information Sharing

  Shimizu, A., 2021, Advances in Japanese Business and Economics. Springer Japan, p. 167-187 21 p. (Advances in Japanese Business and Economics; vol. 27).

  研究成果: Chapter

  • Information Sharing 100%
  • Consumer Marketing 86%
  • Consumer Decision Making 75%
  • Demographic Factors 70%
  • Rating 63%

• Emergence of Communication-Oriented Consumers

  Shimizu, A., 2021, Advances in Japanese Business and Economics. Springer Japan, p. 97-116 20 p. (Advances in Japanese Business and Economics; vol. 27).

  研究成果: Chapter

  • Digital Divide 100%
  • Communication 72%
  • Information Services 62%

• Evolution of the Comprehensive Decision-Making Process: Emergence of Outspoken Consumers

  Shimizu, A., 2021, Advances in Japanese Business and Economics. Springer Japan, p. 17-40 24 p. (Advances in Japanese Business and Economics; vol. 27).

  研究成果: Chapter

  • Decision-making Process 100%
  • Homo Economicus 62%
  • Economic Theory 35%
  • Marketing Strategy 34%
  • Purchase 27%

• Japanese Consumers and Media Usage

  Shimizu, A., 2021, Advances in Japanese Business and Economics. Springer Japan, p. 1-16 16 p. (Advances in Japanese Business and Economics; vol. 27).

  研究成果: Chapter

  • Media Usage 100%
  • Environmental Change 46%
  • Targeting 33%
  • Marketing Strategy 30%
  • World Wide Web 24%

• Measuring the Impact of a Blog: Quantitative and Qualitative Aspects

  Shimizu, A., 2021, Advances in Japanese Business and Economics. Springer Japan, p. 41-56 16 p. (Advances in Japanese Business and Economics; vol. 27).

  研究成果: Chapter

  • Blogs 100%
  • Japan 28%
  • Facebook 26%
  • Conceptual Model 25%
  • Twitter 23%

• Mechanism of Attitude Formation for Consumers Who Convey Information

  Shimizu, A., 2021, Advances in Japanese Business and Economics. Springer Japan, p. 75-95 21 p. (Advances in Japanese Business and Economics; vol. 27).

  研究成果: Chapter

  • Purchase 100%

• Preface

  Shimizu, A., 2021, In: Advances in Japanese Business and Economics. 27, p. v-vi

  研究成果: Editorial › 査読

• Research on Uncertain Listeners

  Shimizu, A., 2021, Advances in Japanese Business and Economics. Springer Japan, p. 117-140 24 p. (Advances in Japanese Business and Economics; vol. 27).

  研究成果: Chapter

  • Consumer Information 100%
  • Segmentation 98%
  • Affective Commitment 91%

• Studies on Commitment

  Shimizu, A., 2021, Advances in Japanese Business and Economics. Springer Japan, p. 57-74 18 p. (Advances in Japanese Business and Economics; vol. 27).

  研究成果: Chapter

  • Brand Commitment 100%
  • Supermarkets 94%
  • Passion 82%
  • Purchasing 55%
  • Purchase 45%

• Studies on Connoisseurs

  Shimizu, A., 2021, Advances in Japanese Business and Economics. Springer Japan, p. 141-165 25 p. (Advances in Japanese Business and Economics; vol. 27).

  研究成果: Chapter

  • Consumer Information 100%
  • Purchase Behavior 30%
  • Product Development 23%
  • New Products 21%
  • Purchase 18%
• 2016

  Italian fashion case study

  Kim, S., Shimizu, A. & Donvito, R., 2016 7月 2, In: Journal of Global Fashion Marketing. 7, 3, p. 147-149 3 p.

  研究成果: Article › 査読

  • Consumer behavior 100%
  • Fashion Brand 88%
  • Marketing 68%
  • consumption behavior 42%
  • Museums 42%
  2 被引用数 (Scopus)

• Relationship of Line Extension Brand and Parent Brand in the Eyes of Consumers

  Shimizu, A., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 177 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  研究成果: Chapter

  Open Access

  • Line Extension 100%
  • Brand Extensions 15%
  • Product-Line Extension 12%
  • Brand Equity 8%
  • Purchase 7%