A Customer Experience Mapping Model for Business Case Description of Innovation and Value Co-creation

Masaaki Kunigami, Takamasa Kikuchi, Hiroshi Takahashi, Takao Terano

研究成果: Conference contribution

抄録

We propose a mapping model for describing transition processes of customer experiences in business innovation cases. Named as System Experience Boundaries Map (SEBM), this mapping model mainly focuses on boundaries that constrain the customer latent experiences. SEBM also represents a customer-side process of business innovation as a resolution of those restrictions. Used with the Managerial Decision-Making Description Model previously presented, SEBM describes value co-creation processes between firms and customers, which involve user innovation in actual business cases. We are going to apply SEBM for log-analysis in business gaming facilitation.

本文言語English
ホスト出版物のタイトルAgents and Multi-Agent Systems
ホスト出版物のサブタイトルTechnologies and Applications 2021 - Proceedings of 15th KES International Conference, KES-AMSTA 2021
編集者G. Jezic, J. Chen-Burger, M. Kusek, R. Sperka, R. J. Howlett, Lakhmi C. Jain, Lakhmi C. Jain, Lakhmi C. Jain
出版社Springer Science and Business Media Deutschland GmbH
ページ255-264
ページ数10
ISBN(印刷版)9789811629938
DOI
出版ステータスPublished - 2021
イベント15th International KES Conference on Agent and Multi-Agent Systems-Technologies and Applications, KES-AMSTA 2021 - Virtual, Online
継続期間: 2021 6 142021 6 16

出版物シリーズ

名前Smart Innovation, Systems and Technologies
241
ISSN(印刷版)2190-3018
ISSN(電子版)2190-3026

Conference

Conference15th International KES Conference on Agent and Multi-Agent Systems-Technologies and Applications, KES-AMSTA 2021
CityVirtual, Online
Period21/6/1421/6/16

ASJC Scopus subject areas

  • 決定科学(全般)
  • コンピュータ サイエンス(全般)

フィンガープリント

「A Customer Experience Mapping Model for Business Case Description of Innovation and Value Co-creation」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル