A note on price and quality competition between asymmetric firms

Nobuo Matsubayashi, Yoshiyasu Yamada

研究成果: Article査読

31 被引用数 (Scopus)

抄録

This paper analyzes the impact of asymmetry between firms on the outcome of price and quality competition from a microeconomic viewpoint. Consumers purchase a product based on not only its price but also its quality level; therefore, two firms compete in determining their prices and quality levels to maximize their profits. The asymmetry arises from the difference in consumers' loyalty to each firm; that asymmetry then determines a character of differentiation between firms. Our purpose is to show how asymmetry influences competition under varying consumers' price- and quality-sensitivity. In doing so, we extend earlier work in the area of price and quality competition. We show that in both the moderately quality-sensitive and price-sensitive markets, higher consumers' sensitivity as well as lower consumers' loyalty to any firm leads to intense competition, resulting in a decrease of both firms' equilibrium profits. On the other hand, in highly quality-sensitive market, asymmetry compels the smaller firm to change its competitive strategy. In general, this is more beneficial to the larger firm, as the smaller firm's profit tends to decline. In the worst case, the smaller firm is driven out of business under equilibrium.

本文言語English
ページ(範囲)571-581
ページ数11
ジャーナルEuropean Journal of Operational Research
187
2
DOI
出版ステータスPublished - 2008 6月 1

ASJC Scopus subject areas

  • コンピュータ サイエンス(全般)
  • モデリングとシミュレーション
  • 経営科学およびオペレーションズ リサーチ
  • 情報システムおよび情報管理

フィンガープリント

「A note on price and quality competition between asymmetric firms」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル