Advertising slogan generation system reflecting user preference on the web

Hiroaki Yamane, Masafumi Hagiwara

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

Increased demand for Web advertising has resulted in a corresponding increase in the need to develop online personalized advertisements. This paper proposes an advertising-slogan generation system reflecting Web-user preferences. Using a social networking service (SNS) site as the knowledge base for word preferences, and by employing an advertising slogan corpus, the proposed system aims to generate slogans that reflect advertising posts on an SNS. Using model slogans selected from a corpus containing 24,472 slogans, the proposed system generates slogan candidates using the knowledge obtained from a post on an SNS. These slogan candidates are selected based on the following three indexes: the natural level given by a large-scale balanced corpus, a semantic-relations score using advertising slogans, and the preference level obtained from SNS sites. In particular, the proposed system extracts preference data from these SNS fan pages and estimates the preference level on each word based on a bag-of-words model. This enables the proposed system to select slogans in a timely fashion. The authors conducted a subjective experiment to examine the quality of the generated slogans. The results show that (1) the natural and semantic-relation levels are effective for selecting slogans that reflect a post, and (2) the preference-level index contributes to the selection of preferred slogans that are interesting to users.

本文言語English
ホスト出版物のタイトルProceedings of the 2015 IEEE 9th International Conference on Semantic Computing, IEEE ICSC 2015
編集者Mohan S. Kankanhalli, Tao Li, Wei Wang
出版社Institute of Electrical and Electronics Engineers Inc.
ページ358-364
ページ数7
ISBN(電子版)9781479979356
DOI
出版ステータスPublished - 2015 2 26
イベント9th IEEE International Conference on Semantic Computing, IEEE ICSC 2015 - Anaheim, United States
継続期間: 2015 2 72015 2 9

出版物シリーズ

名前Proceedings of the 2015 IEEE 9th International Conference on Semantic Computing, IEEE ICSC 2015

Other

Other9th IEEE International Conference on Semantic Computing, IEEE ICSC 2015
国/地域United States
CityAnaheim
Period15/2/715/2/9

ASJC Scopus subject areas

  • コンピュータ ネットワークおよび通信
  • コンピュータ サイエンスの応用
  • 情報システム
  • ソフトウェア

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